Comprehensive Fundraising Campaigns

Michael J. Worth is Professor of Nonprofit Management and former Vice President for Development and Alumni Affairs at the George Washington University. While vice president, he planned and directed two comprehensive campaigns. He was previously Director of Development at the University of Maryland. He has written other books, including Leading the Campaign (2017) and, with co-editor Matthew T. Lambert, Advancing Higher Education: New Strategies for Fundraising, Philanthropy, and Engagement (2019).

• AcknowledgmentsIntroductionChapter 1 - The Comprehensive CampaignPart I Introduction - Doctoral UniversitiesChapter 2 – Rochester Institute of Technology (Transforming RIT: The Campaign for Greatness)Chapter 3 – Tulane University (Only the Audacious: The campaign for an ever bolder Tulane)Chapter 4 –University of Virginia (Honor the Future: The Campaign for the University of Virginia)Part II Introduction – Master’s Colleges and UniversitiesChapter 5 – California State University, Los Angeles (We Are LA: The Campaign for Cal State LA)Chapter 6 - Youngstown State University (We See Tomorrow: The Campaign for Youngstown State University)Part III Introduction –Baccalaureate CollegesChapter 7 – St. John’s College (Freeing Minds: A Campaign for St. John’s College)Chapter 8 - Spelman College (Spelman Ascends)Part IV Introduction – Associate’s CollegesChapter 9: Central Piedmont Community College (Powering a Stronger Future)Chapter 10 – New Directions: The Years AheadAbout the Author

Michael Worth's new book provides interesting examples of how the traditional comprehensive campaign model has been adapted to unique institutional circumstances. It also discusses trends in higher education and philanthropy that may reshape and redefine campaigns in the future. These insights will be of interest to advancement professionals as well as other college and university leaders who are considering strategies for achieving long-term goals.