Competitiveness of SMEs in Hospitality and Tourism

Fevzi Okumus is a Professor and Director of Global Strategy and Strategic Engagement at the College of Hospitality, Retail and Sport Management, University of South Carolina, USA.Antonio Emmanuel Pérez Brito is a Professor at the Universidad Marista de Mérida, Mexico.Adriana Fumi Chim‑Miki is a Researcher at the Center of Applied Economic Studies of the Atlantic, University of the Azores, Portugal.Martha Isabel Bojórquez Zapata is a Professor at the Faculty of Accounting and Administration of the Autonomous University of Yucatan, Mexico.

• Part 1. Quality of Life and Sustainability Chapter 1. Introduction - Sustainability and Competitiveness of SMEs in Hospitality and Tourism: Emerging Challenges and Approaches; Fevzi Okumus, Adriana Fumi Chim-Miki, Antonio Emmanuel Pérez Brito, and Martha Isabel Bojórquez ZapataChapter 2. The Role of Sustainability and Quality of Life: Enhancing Competitiveness of SMEs; Jiahui Wang, Adiyukh Berbekov, and Muzaffer UysalChapter 3. Improvements in SMEs' Competitiveness by Transition for a Circular Tourism Ecosystem; Marcella De Martino, Monica Proto, Carmelina Cosmi, and Antonia Gravagnuolo Chapter 4. Female Entrepreneurship and Sustainable Destinations: Education as a Catalyst on the Camino de Santiago; Nicole de Los Ángeles Barboza Acuña, Jakson Renner Rodrigues Soares, Gilgleide de Andrade Silva, and Raquel Santiago Romo Chapter 5. The Status of Green Human Resource (GHRM) and the Effects on T&H SME´s Competitiveness: Comprehensive Systematic Literature Review; Banu S. Ünsal Akbıyık and Hatice Güçlü Nergiz Chapter 6. Leadership Competencies in Fostering Green Innovation for Hospitality Small-Medium Enterprise Competitiveness; Le Chi Cong and Dao Anh Thu Chapter 7. The Sustainable Competitiveness Framework: A Grounded Theory Study on SME Hotels in India; Swati Agrawal and Yashi Kapil Part 2. Innovation and Technology Chapter 8. Adoption and Use of Artificial Intelligence by Small to Medium Restaurant Enterprises in Zimbabwe: A Competitiveness Analysis; Zibanai Zhou, Tendai Chibaya, and Tendayi Makwara Chapter 9. The Effect of Service Innovation Ambidexterity and Industry Readiness 4.0 on Sustained Competitive Advantage: A Perspective from Tourism SMEs in Jordan; Jehad Aldehayyat, Wafa AwniAlkhadra, Alaa Al-Shorman, and Ahmad Almohtaseb Chapter 10. Digital Innovation and Competitiveness of New Forms of Tourism Entrepreneurs and SMEs; Yoo Ri Kim and Weizheng Zhang Chapter 11. Relational Analysis between Innovation, Performance and Competitiveness of Accommodation and Restaurant Businesses SMEs in the Colombian Pacific; Alexander Zuñiga-Collazos, Marysol Castillo-Palacio, and Lina Marcela Padilla-Delgado Chapter 12. Digitalization and Competitiveness of Wine Producers through Metaverse in an Emerging Economy; Murat Nazli and Burcin Onder Part 3. Strategy and Resilience Chapter 13. Knowledge Management and Organizational Performance: The Competitiveness in Hospitality at Four and Five-Star Hotels of Tehran, Iran; Maryam Sedaghat, Morteza Bazrafshan, and Zahed Ghaderi Chapter 14. Enhancing Tourism Competitiveness: Airbnb and Length of Stay in Yucatan, Mexico; Francisco Iván Hernández-Cuevas, Diana Estefania Castillo Loeza, and Víctor Augusto Pérez-Pérez Chapter 15. Exploring Co-opetition Mindsets' Influence on Tourism SMEs Performance in Bangladesh: A Perspective of Resource-Based View; Sumyia Akter, Apurba Sarkar, and Sazzad Hossain Chapter 16. Tourism MSMEs’ Competitiveness and Resilience in the Face of Disasters; Shameena Fernando and Neil Carr Chapter 17. Competitiveness of Malaysian Foodservice Microbusinesses: Exploring Non-Resource-Based Challenges; Trevor Shenal Anton, Alexander Trupp, Marcus L. Stephenson, and Ka Leong Chong Chapter 18. Mapping Competitiveness in SMEs in Hospitality and Tourism: A Systematic Literature Review; Gülsel Çiftci, Başak Özyurt, and Güney Çetin Gürkan