Competitive Intelligence

Inbunden, Engelska, 2001

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In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence, including the use of electronic resources, as part of a competitive strategy.

Produktinformation

Utgivningsdatum2001-09-19
Mått155 x 235 x 20 mm
Vikt522 g
FormatInbunden
SpråkEngelska
Antal sidor236
Upplaga2001
FörlagPalgrave Macmillan
ISBN9780333786697

Tillhör följande kategorier

E-handel inom Ekonomi och Ledarskap

Competition Intelligence The Development of Competitive Intelligence Framework for Competitive Analysis Overview of Sources of Intelligence Secondary Sources of Intelligence Intelligence on the Internet Primary Intelligence Collection Techniques Market Research as a Source of Competitive Intelligence Analysis Verifying Intelligence Competitive Intelligence Resources The Intelligence Brief Controlling the Intelligence Collection Process Legal Factors and Ethical Guidelines Processing and Distributing Intelligence Measuring CI Effectiveness Counter Intelligence Deception and Misinformation Appendix: The Competitive Intelligence Checklist