Competitive Intelligence
Inbunden, Engelska, 2001
1 419 kr
Beställningsvara. Skickas inom 10-15 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.
Finns i fler format (1)
In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence, including the use of electronic resources, as part of a competitive strategy.
Produktinformation
- Utgivningsdatum2001-09-19
- Mått155 x 235 x 20 mm
- Vikt522 g
- FormatInbunden
- SpråkEngelska
- Antal sidor236
- Upplaga2001
- FörlagPalgrave Macmillan
- ISBN9780333786697
Tillhör följande kategorier
Hoppa över listan