​ Amit Basu holds the Carr P. Collins Chair in MIS and is a Professor at the Cox School of Business at Southern Methodist University in Dallas, USA. He has also been on the faculty of Vanderbilt University and the University of Maryland, USA. His research and teaching interests are in the areas of knowledge and database systems, decision support systems, digital strategy, electronic commerce and workflow management. He has also been a consultant and advisor to a number of private and public sector organizations, both in the USA and Western Europe, and was the President of the INFORMS Information Systems Society from 2012-14. He received his Ph.D. from the University of Rochester, his M.B.A. from Southern Illinois University, and his B.Tech. in Electrical Engineering from IIT Delhi. Steve Muylle is Partner and Full Professor at Vlerick Business School and Ghent University, Belgium. His research interests are in the areas of digital strategy, electronic commerce and business-to-business marketing. Through his research and teaching, he has worked with many companies across the world, from large multinationals to start-ups and scale-ups on various projects involving digital strategy, marketing, supply management, and innovation. He also serves as an Independent Director on Corporate Boards. He received his Ph.D. and a degree in business engineering from Solvay Management School, Belgium, and a doctoral fellowship award from the Intercollegiate Center for Management Science, Belgium. He was a visiting Ph.D. student at the Owen Graduate School of Management, Vanderbilt University.

• Chapter 1: Introduction.- Chapter 2: Digitally Enhancing Market-facing Processes.- Chapter 3: Digitally Enhancing Existing Products.- Chapter 4: Creating New Digital Products.- Chapter 5: Engaging Consumers.- Chapter 6: Digital Intermediaries.- Chapter 7: Digital Revenue Models.- Chapter 8: Strategic Planning Models.- Chapter 9: Aligning with Strategic Priorities.- Chapter 10: Assessing Readiness for Digital Innovation.- Chapter 11: Evaluating Digitalization Initiatives.

​ Amit Basu holds the Carr P. Collins Chair in MIS and is a Professor at the Cox School of Business at Southern Methodist University in Dallas, USA. He has also been on the faculty of Vanderbilt University and the University of Maryland, USA. His research and teaching interests are in the areas of knowledge and database systems, decision support systems, digital strategy, electronic commerce and workflow management. He has also been a consultant and advisor to a number of private and public sector organizations, both in the USA and Western Europe, and was the President of the INFORMS Information Systems Society from 2012-14. He received his Ph.D. from the University of Rochester, his M.B.A. from Southern Illinois University, and his B.Tech. in Electrical Engineering from IIT Delhi. Steve Muylle is Partner and Full Professor at Vlerick Business School and Ghent University, Belgium. His research interests are in the areas of digital strategy, electronic commerce and business-to-business marketing. Through his research and teaching, he has worked with many companies across the world, from large multinationals to start-ups and scale-ups on various projects involving digital strategy, marketing, supply management, and innovation. He also serves as an Independent Director on Corporate Boards. He received his Ph.D. and a degree in business engineering from Solvay Management School, Belgium, and a doctoral fellowship award from the Intercollegiate Center for Management Science, Belgium. He was a visiting Ph.D. student at the Owen Graduate School of Management, Vanderbilt University.

• Chapter 1: Introduction.- Chapter 2: Digitally Enhancing Market-facing Processes.- Chapter 3: Digitally Enhancing Existing Products.- Chapter 4: Creating New Digital Products.- Chapter 5: Engaging Consumers.- Chapter 6: Digital Intermediaries.- Chapter 7: Digital Revenue Models.- Chapter 8: Strategic Planning Models.- Chapter 9: Aligning with Strategic Priorities.- Chapter 10: Assessing Readiness for Digital Innovation.- Chapter 11: Evaluating Digitalization Initiatives.

​ Amit Basu holds the Carr P. Collins Chair in MIS and is a Professor at the Cox School of Business at Southern Methodist University in Dallas, USA. He has also been on the faculty of Vanderbilt University and the University of Maryland, USA. His research and teaching interests are in the areas of knowledge and database systems, decision support systems, digital strategy, electronic commerce and workflow management. He has also been a consultant and advisor to a number of private and public sector organizations, both in the USA and Western Europe, and was the President of the INFORMS Information Systems Society from 2012-14. He received his Ph.D. from the University of Rochester, his M.B.A. from Southern Illinois University, and his B.Tech. in Electrical Engineering from IIT Delhi. Steve Muylle is Partner and Full Professor at Vlerick Business School and Ghent University, Belgium. His research interests are in the areas of digital strategy, electronic commerce and business-to-business marketing. Through his research and teaching, he has worked with many companies across the world, from large multinationals to start-ups and scale-ups on various projects involving digital strategy, marketing, supply management, and innovation. He also serves as an Independent Director on Corporate Boards. He received his Ph.D. and a degree in business engineering from Solvay Management School, Belgium, and a doctoral fellowship award from the Intercollegiate Center for Management Science, Belgium. He was a visiting Ph.D. student at the Owen Graduate School of Management, Vanderbilt University.

• Chapter 1: Introduction.- Chapter 2: Digitally Enhancing Market-facing Processes.- Chapter 3: Digitally Enhancing Existing Products.- Chapter 4: Creating New Digital Products.- Chapter 5: Engaging Consumers.- Chapter 6: Digital Intermediaries.- Chapter 7: Digital Revenue Models.- Chapter 8: Strategic Planning Models.- Chapter 9: Aligning with Strategic Priorities.- Chapter 10: Assessing Readiness for Digital Innovation.- Chapter 11: Evaluating Digitalization Initiatives.