Resor

Competitive Destination

Geoffrey Crouch • J R Ritchie

Pocket

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304 sidor
2005

This book provides a framework for understanding the complex and multifaceted nature of the factors that affect destination competitiveness. It offers guidance on how to create successful destinations by developing and presenting a conceptual model of destination competitiveness that recognizes the importance of sustainability for long-term success. The book presents a strong theoretical background for managerial decision-making, giving destination managers a range of tools with which to analyse and increase the competitiveness of their areas.

Författare: Geoffrey Crouch, J R Ritchie
Format: Pocket/Paperback
ISBN: 9781845930103
Språk: Engelska
Antal sidor: 304
Utgivningsdatum: 2005-05-01
Förlag: CABI Publishing