P. David Marshall is Professor of New Media, Communication and Cultural Studies at Deakin University. He is the author of Celebrity and Power: Fame in Contemporary Culture (1997, 2014), co-author of Persona Studies(2015). Fame Games (2000), and editor of the Celebrity Culture Reader(2006) among many other books, book chapters and articles on new media, fame and popular culture.Sean Redmond is Associate Professor of Media and Communication at Deakin University, Australia. He is the editor of Celebrity Studies, Framing Celebrity: New Directions in Celebrity Culture (2006), Stardom and Celebrity: the Reader (2008), and the author of Celebrity and the Media (2014).

• List of Figures and Tables x Notes on Contributors xiiiAcknowledgments xix1 Introduction 1P. David Marshall and Sean RedmondPart One The Genealogy of CelebrityIntroduction 15P. David Marshall2 The Moral Concept of Celebrity: A Very Short History Told as a Sequence of Brief Lives 21Fred Inglis3 Brand Names: A Brief History of Literary Celebrity 39Loren Glass4 The Changing Face of Celebrity and the Emergence of Motion Picture Stardom 58Gaylyn StudlarPart Two The Publics of CelebrityIntroduction 79Sean Redmond5 Celebrity, Participation, and the Public 83Graeme Turner6 Celebrity, Convergence, and the Fate of Media Institutions 98Nick Couldry7 Barack Obama, Media Spectacle, and Celebrity Politics 114Douglas Kellner8 Construction of the Public Memory of Celebrities: Celebrity Museums in Japan 135Saeko IshitaPart Three Celebrity ValueIntroduction 155P. David Marshall9 Hope Springs Eternal? The Illusions and Disillusions of Political Celebrity 161Andrew Tolson10 Winning Isn’t Everything. Selling Is: Sports, Advertising, and the Logic of the Market 177Ellis Cashmore11 From Celebrity to Influencer: Tracing the Diffusion of Celebrity Value across the Data Stream 194Alison Hearn and Stephanie SchoenhoffPart Four Global CelebrityIntroduction 213Sean Redmond12 Recognition, Gratification, and Vulnerability: The Public and Private Selves of Local Celebrities 219Kerry O. Ferris13 “Tweeting the Good Causes”: Social Networking and Celebrity Activism 235Liza Tsaliki14 Celebrity Diplomats: Differentiation, Recognition, and Contestation 258Andrew F. Cooper15 Brand Bollywood Care: Celebrity, Charity, and Vernacular Cosmopolitanism 273Pramod K. NayarPart Five Celebrity Screens/Technologies of Celebrity Introduction 289P. David Marshall16 Celevision: Mobilizations of the Television Screen 295Misha Kavka17 Stardom, Celebrity, and the Moral Economy of Pretending 315Barry King18 You May Know Me from YouTube: (Micro-)Celebrity in Social Media 333Alice E. MarwickPart Six Emotional CelebrityIntroduction 351Sean Redmond19 Frontierism: “The Frontier Thesis,” Affect, and the Category of Achieved Celebrity 355Chris Rojek20 The Democratization of Celebrity: Mediatization, Promotion, and the Body 371Olivier Driessens21 Sensing Celebrities 385Sean RedmondPart Seven Celebrity EmbodimentIntroduction 401Tamara Heaney and Sean Redmond22 The Ambivalent Irishness of Denis Leary and Kathy Griffin 407Diane Negra23 Neymar: Sport Celebrity and Performative Cultural Politics 421David L. Andrews, Victor B. Lopes, and Steven J. Jackson24 Digital Shimmer: Popular Music and the Intimate Nexus between Fan and Star 440Toija CinquePart Eight Celebrity IdentificationIntroduction 457P. David Marshall25 From Para-social toMultisocial Interaction: Theorizing Material/Digital Fandom and Celebrity 463Matt Hills26 The Everyday Use of Celebrities 483Joke Hermes and Jaap Kooijman27 Exposure: The Public Self Explored 497P. David MarshallIndex 519

"In an informative new reference guide, P. David Marshall and Sean Redmond, together with over 20 international academic contributors, aim to cast (lime)light on the purpose and power of celebrity from the origins of fame to social media and reality television."—Sarah Powell, Reference Reviews, Vol 30 No 8 "Written by scholars from a variety of disciplines, including political science, social history, film, literary and communication studies, A Companion to Celebrity is a comprehensive and contemporary reference guide for both students and the general reader seeking to make sense of the modern cultural obsession with celebrity."—Sarah Powell, Reference Reviews, Vol 30 No 8