Community Development Through Craft Heritage and Creative Tourism

Surabhi Srivastava is a Senior Researcher (ICSSR Fellow) at the University of Kota, India. She holds an MBA, a PhD and has completed a UGC-sponsored Postdoctoral project on heritage tourism. With 22 years of academic experience, Surabhi has published ten books. Her research engages with evolving prospects of heritage tourism.

• Section A. Conceptual Frameworks of Craft Heritage, Community, and Creative Tourism: Theoretical and Methodological PerspectivesChapter 1. Navigating Craft Heritage and Creative Tourism: A Qualitative Study on Community Resilience; Surabhi SrivastavaChapter 2. Tourism and Intangible Heritage: Challenges and Strategic Responses in a UNESCO World Heritage Context; Sonia Mileva and Milena KrachanovaChapter 3. Applying Collaborative Placemaking and Soft Power Frameworks: Community-Driven Destination Development in Thailand's Secondary Cities; Morakot Ditta-Apichai and Wasin PraditsilpChapter 4. Preserving the Ancient Voices: Designing an AI-Driven Framework for the Preservation and Revitalization of Folklore; Priyakrushna Mohanty, Surabhi Jiwrajka Mawandia, and Kajal SinghChapter 5. Preserving Intangible Cultural Heritage through Tourism: Insights from India and Sri Lanka; Pramendra Singh, Jayani Kumari Fernando, Dikshit Gupta, and Ravindra Singh KushwahChapter 6. Weaving Livelihoods: Empowering Rural Artisans through Creative Tourism and Craft Heritage in South Asia; Jyoti Prakash and Urvashi KumariChapter 7. Taste of Tradition: Exploring Tribal Cuisine’s Impact on Sustainable Tourism and Economic Growth; Akshita Tiwari, Swati Sharma, and Devika SoodChapter 8. Governance and Policy Interventions for Sustainable Community Development through Craft Heritage and Creative Tourism: Prospects and Administrative Challenges; Ashish JorasiaSection B. Women in Crafting: From Tradition to Empowerment and LivelihoodChapter 9. Crafting Change: The Role of Creative Tourism on Women Empowerment; Mandla Sibisi and Duduzile Fairhope PhiriChapter 10. Women Empowerment, Creative Tourism Industries and Economic Sustainability: Case of South Asia; Anita Medhekar and Mallika RoyChapter 11. From Village Cooperatives to Urban E-Commerce: A Decadal Analysis of Women-Led Craft Tourism Models in Kutch and Ahmedabad (2015-2025); Ananta Geetey Uppal and Anay SamarthChapter 12. Cultural Capital, Economic Sociology, and Gender Dynamics: Analyzing Narsingdi's Jamdani Industry through NVIVO; Muhammad Mahboob AliSection C. Case studies on Craft Revitalisation and Economic SustainabilityChapter 13. Between Fibers and Tradition: The Artisanal Legacy of Guano, Ecuador; Claudia Patricia Maldonado-Erazo, Nancy Patricia Tierra-Tierra, José Álvarez-García, and María de la Cruz del Río-RamaChapter 14. Preservation of Living Heritage: A Case Study on Traditional Scroll Painting of Nayagram, Pingla, West Bengal; Soumoni DeChapter 15. Tour Guides and Tourist’ Experience, Craft Pursuit between Authenticity and Challenges: The Case of Jordan; Abdelkader AbabnehChapter 16. Heritage and Creative Tourism Development in Inhambane Municipality (Mozambique); Pelágio Maxlhaieie and Isequiel AlcoleteChapter 17. Role of Craft Heritage in Promoting Creative Tourism Growth: Insights of Raghurajpur Craft Village in Odisha; Patita Paban Mohanty, Susanta Ranjan Chaini, and Sonali DasChapter 18. Fading Shehnai Heritage in Uttar Pradesh: A Psychological Insight to Understanding Decline and Exploring Revitalization Strategies; Jagriti Shukla and Diya Shukla