John Allen Hendricks is the director of the division of communication and contemporary culture and professor of communication at Stephen F. Austin State University.Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.

• Chapter 1: Political Campaigns and Communicating with the Electorate in the 21st CenturyChapter 2 : Gadgets, Gismos, and the Web 2.0 ElectionChapter 3 : RT @BarackObama We just made history: Twitter and the 2008 Presidential ElectionChapter 4 : Who Wants to Be My Friend? Obama, Youth, and Social Networks in the 2008 CampaignChapter 5 : My Fellow Blogging Americans: Weblogs and the Race for the White HouseChapter 6 : Obama and Obama Girl: YouTube, Viral Videos and the 2008 Presidential CampaignChapter 7: Email and Electoral Fortunes: Obama's Campaign Internet InsurgencyChapter 8: Game ON: Video Games and Obama's race to the White HouseChapter 9: Political Campaigns in the 21st Century: Implications of New Media Technology

Communicator-in-Chief is the first comprehensive treatment of the evolution and current status of new media in American election campaigns. Focusing on the game-changing election of 2008, the contributors in this impressive collection of essays explore the many ways in which digital technology, including email, Web 2.0 applications, blogs, social networking platforms, blogs, twitter, and viral videos, shapes the the relationship between candidates and voters. The essays are smart and engaging, and are well-suited for classroom use, especially as the volume addresses the significance of new communication forms for young voters.

John Allen Hendricks is the director of the division of communication and contemporary culture and professor of communication at Stephen F. Austin State University.Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.

• Chapter 1: Political Campaigns and Communicating with the Electorate in the 21st CenturyChapter 2 : Gadgets, Gismos, and the Web 2.0 ElectionChapter 3 : RT @BarackObama We just made history: Twitter and the 2008 Presidential ElectionChapter 4 : Who Wants to Be My Friend? Obama, Youth, and Social Networks in the 2008 CampaignChapter 5 : My Fellow Blogging Americans: Weblogs and the Race for the White HouseChapter 6 : Obama and Obama Girl: YouTube, Viral Videos and the 2008 Presidential CampaignChapter 7: Email and Electoral Fortunes: Obama's Campaign Internet InsurgencyChapter 8: Game ON: Video Games and Obama's race to the White HouseChapter 9: Political Campaigns in the 21st Century: Implications of New Media Technology

Communicator-in-Chief is the first comprehensive treatment of the evolution and current status of new media in American election campaigns. Focusing on the game-changing election of 2008, the contributors in this impressive collection of essays explore the many ways in which digital technology, including email, Web 2.0 applications, blogs, social networking platforms, blogs, twitter, and viral videos, shapes the the relationship between candidates and voters. The essays are smart and engaging, and are well-suited for classroom use, especially as the volume addresses the significance of new communication forms for young voters.

John Allen Hendricks is the director of the division of communication and contemporary culture and professor of communication at Stephen F. Austin State University.Robert E. Denton, Jr. is the W. Thomas Rice Chair of Leadership Studies in the Pamplin College of Business and professor and department chair of communication at Virginia Polytechnic Institute and State University.

• Chapter 1: Political Campaigns and Communicating with the Electorate in the 21st CenturyChapter 2 : Gadgets, Gismos, and the Web 2.0 ElectionChapter 3 : RT @BarackObama We just made history: Twitter and the 2008 Presidential ElectionChapter 4 : Who Wants to Be My Friend? Obama, Youth, and Social Networks in the 2008 CampaignChapter 5 : My Fellow Blogging Americans: Weblogs and the Race for the White HouseChapter 6 : Obama and Obama Girl: YouTube, Viral Videos and the 2008 Presidential CampaignChapter 7: Email and Electoral Fortunes: Obama's Campaign Internet InsurgencyChapter 8: Game ON: Video Games and Obama's race to the White HouseChapter 9: Political Campaigns in the 21st Century: Implications of New Media Technology

Communicator-in-Chief is the first comprehensive treatment of the evolution and current status of new media in American election campaigns. Focusing on the game-changing election of 2008, the contributors in this impressive collection of essays explore the many ways in which digital technology, including email, Web 2.0 applications, blogs, social networking platforms, blogs, twitter, and viral videos, shapes the the relationship between candidates and voters. The essays are smart and engaging, and are well-suited for classroom use, especially as the volume addresses the significance of new communication forms for young voters.