Ana Sánchez-Muñoz is Professor in Chicana/o Studies and in Linguistics/TESL at California State University, Northridge. She does research on sociolinguistics, bilingualism, heritage languages, and situations of language contact. Sánchez-Muñoz has done extensive work on Spanish as a heritage language, examining how Spanish is developed, used, and maintained in the U.S.Jessica Retis is the Director of the School of Journalism and the Bilingual Journalism Program, and CUES Distinguished Fellow at the University of Arizona. Her areas of research include Latin America, international migration, diasporas, and transnational communities; cultural industries; ethnic media; diversity and the media; Latino media in Europe, North America, and Asia, bilingual journalism, journalism studies, and journalism education.

• Foreword by Jennifer LeemanBiographies of contributors Introduction: Spanish in the US: A much needed dialog between linguistics and communication/media studies by Ana Sánchez-Muñoz y Jessica Retis1. Forgoing multilingualism as a collection of elite monolingualisms through trans- rhetoric, by Josh Prada2. New media representations of Spanish heritage speakers: The case of #nosabokids, by Daniela Stransky, Emma Donnelly, Cheyenne Stonick, María Dominguez, and Diego Pascual y Cabo3. Speaking Billennial: Digitizing Humor and Language in Flama, Pero Like, and Mitú, by Manuel Avilés-Santiago4. Bilingual strategies on news media production in the post-digital age, by Jessica Retis and Lourdes Cueva Chacón5. Es porque some parents los hacen spoil’: Perceptual Dialectology and media depictions of bilingualism in New Mexico, by Damián Vergara Wilson6. Language and a Cuban Diasporic Public Sphere: Performing the Political in Digital Independent Media and Social Networks, by Marelys Valencia and Andrew Lynch7. Bilingualism in Gentefied: Portrayals of code-switching in a Latinx family dramedy, by Elise M. DuBord8. What’s so elite?: A critical discourse analysis of mediatized code-switching in the Netflix series Elite, by Sergio Loza, Rosti Vana, and Lillie Padilla9. [Cries in Spanish]: The Memetic Role of Soraya Montenegro in Latina/x Popular Culture, by Dolores Inés Casillas, Sara Veronica Hinojos, and Adanari Zarate10. Spanish-Language Advertising Trends: Shifting Language Hierarchies on Broadcast Television, by Kristin C. Moran11. The Use of Bilingual Advertising Targeting Hispanics, by Sindy Chapa12. Media and Translation Studies: a disconnection fueling language levelling, by Rossy Lima de Padilla13. Media, Linguistics and Translanguaging on the South Plains of Texas, by Kenton T. Wilkinson, Idoia Elola, Gabriel Domínguez Partida14. Latinx Parents Raising Bilingual Children: An Exploration of the Monolingual Norm and Translanguaging in Family Language Practices, by Rachel E. Showstack and Suzanne García-Mateus15. “Mezcla, une y da identidad”: Reimagining Spanish-Language Values Through a Multimedia Module on the History of the Language, by María Luisa Parra Velasco and Carolina Melgarejo-Torres16. The Power of Critical Bilingual Spaces in School and Community: Counteracting Subtractive Assimilation of Latinx Migrants in the US, by Antonieta Mercado and David González Hernández17. Mexican Manhattan: Migrations through New York City and Latinx Literature en Español, by Melissa Castillo PlanasDefinition of Key ConceptsIndex

Ana Sánchez-Muñoz is Professor in Chicana/o Studies and in Linguistics/TESL at California State University, Northridge. She does research on sociolinguistics, bilingualism, heritage languages, and situations of language contact. Sánchez-Muñoz has done extensive work on Spanish as a heritage language, examining how Spanish is developed, used, and maintained in the U.S.Jessica Retis is the Director of the School of Journalism and the Bilingual Journalism Program, and CUES Distinguished Fellow at the University of Arizona. Her areas of research include Latin America, international migration, diasporas, and transnational communities; cultural industries; ethnic media; diversity and the media; Latino media in Europe, North America, and Asia, bilingual journalism, journalism studies, and journalism education.

• Foreword by Jennifer LeemanBiographies of contributors Introduction: Spanish in the US: A much needed dialog between linguistics and communication/media studies by Ana Sánchez-Muñoz y Jessica Retis1. Forgoing multilingualism as a collection of elite monolingualisms through trans- rhetoric, by Josh Prada2. New media representations of Spanish heritage speakers: The case of #nosabokids, by Daniela Stransky, Emma Donnelly, Cheyenne Stonick, María Dominguez, and Diego Pascual y Cabo3. Speaking Billennial: Digitizing Humor and Language in Flama, Pero Like, and Mitú, by Manuel Avilés-Santiago4. Bilingual strategies on news media production in the post-digital age, by Jessica Retis and Lourdes Cueva Chacón5. Es porque some parents los hacen spoil’: Perceptual Dialectology and media depictions of bilingualism in New Mexico, by Damián Vergara Wilson6. Language and a Cuban Diasporic Public Sphere: Performing the Political in Digital Independent Media and Social Networks, by Marelys Valencia and Andrew Lynch7. Bilingualism in Gentefied: Portrayals of code-switching in a Latinx family dramedy, by Elise M. DuBord8. What’s so elite?: A critical discourse analysis of mediatized code-switching in the Netflix series Elite, by Sergio Loza, Rosti Vana, and Lillie Padilla9. [Cries in Spanish]: The Memetic Role of Soraya Montenegro in Latina/x Popular Culture, by Dolores Inés Casillas, Sara Veronica Hinojos, and Adanari Zarate10. Spanish-Language Advertising Trends: Shifting Language Hierarchies on Broadcast Television, by Kristin C. Moran11. The Use of Bilingual Advertising Targeting Hispanics, by Sindy Chapa12. Media and Translation Studies: a disconnection fueling language levelling, by Rossy Lima de Padilla13. Media, Linguistics and Translanguaging on the South Plains of Texas, by Kenton T. Wilkinson, Idoia Elola, Gabriel Domínguez Partida14. Latinx Parents Raising Bilingual Children: An Exploration of the Monolingual Norm and Translanguaging in Family Language Practices, by Rachel E. Showstack and Suzanne García-Mateus15. “Mezcla, une y da identidad”: Reimagining Spanish-Language Values Through a Multimedia Module on the History of the Language, by María Luisa Parra Velasco and Carolina Melgarejo-Torres16. The Power of Critical Bilingual Spaces in School and Community: Counteracting Subtractive Assimilation of Latinx Migrants in the US, by Antonieta Mercado and David González Hernández17. Mexican Manhattan: Migrations through New York City and Latinx Literature en Español, by Melissa Castillo PlanasDefinition of Key ConceptsIndex

Ana Sánchez-Muñoz is Professor in Chicana/o Studies and in Linguistics/TESL at California State University, Northridge. She does research on sociolinguistics, bilingualism, heritage languages, and situations of language contact. Sánchez-Muñoz has done extensive work on Spanish as a heritage language, examining how Spanish is developed, used, and maintained in the U.S.Jessica Retis is the Director of the School of Journalism and the Bilingual Journalism Program, and CUES Distinguished Fellow at the University of Arizona. Her areas of research include Latin America, international migration, diasporas, and transnational communities; cultural industries; ethnic media; diversity and the media; Latino media in Europe, North America, and Asia, bilingual journalism, journalism studies, and journalism education.

• Foreword by Jennifer LeemanBiographies of contributors Introduction: Spanish in the US: A much needed dialog between linguistics and communication/media studies by Ana Sánchez-Muñoz y Jessica Retis1. Forgoing multilingualism as a collection of elite monolingualisms through trans- rhetoric, by Josh Prada2. New media representations of Spanish heritage speakers: The case of #nosabokids, by Daniela Stransky, Emma Donnelly, Cheyenne Stonick, María Dominguez, and Diego Pascual y Cabo3. Speaking Billennial: Digitizing Humor and Language in Flama, Pero Like, and Mitú, by Manuel Avilés-Santiago4. Bilingual strategies on news media production in the post-digital age, by Jessica Retis and Lourdes Cueva Chacón5. Es porque some parents los hacen spoil’: Perceptual Dialectology and media depictions of bilingualism in New Mexico, by Damián Vergara Wilson6. Language and a Cuban Diasporic Public Sphere: Performing the Political in Digital Independent Media and Social Networks, by Marelys Valencia and Andrew Lynch7. Bilingualism in Gentefied: Portrayals of code-switching in a Latinx family dramedy, by Elise M. DuBord8. What’s so elite?: A critical discourse analysis of mediatized code-switching in the Netflix series Elite, by Sergio Loza, Rosti Vana, and Lillie Padilla9. [Cries in Spanish]: The Memetic Role of Soraya Montenegro in Latina/x Popular Culture, by Dolores Inés Casillas, Sara Veronica Hinojos, and Adanari Zarate10. Spanish-Language Advertising Trends: Shifting Language Hierarchies on Broadcast Television, by Kristin C. Moran11. The Use of Bilingual Advertising Targeting Hispanics, by Sindy Chapa12. Media and Translation Studies: a disconnection fueling language levelling, by Rossy Lima de Padilla13. Media, Linguistics and Translanguaging on the South Plains of Texas, by Kenton T. Wilkinson, Idoia Elola, Gabriel Domínguez Partida14. Latinx Parents Raising Bilingual Children: An Exploration of the Monolingual Norm and Translanguaging in Family Language Practices, by Rachel E. Showstack and Suzanne García-Mateus15. “Mezcla, une y da identidad”: Reimagining Spanish-Language Values Through a Multimedia Module on the History of the Language, by María Luisa Parra Velasco and Carolina Melgarejo-Torres16. The Power of Critical Bilingual Spaces in School and Community: Counteracting Subtractive Assimilation of Latinx Migrants in the US, by Antonieta Mercado and David González Hernández17. Mexican Manhattan: Migrations through New York City and Latinx Literature en Español, by Melissa Castillo PlanasDefinition of Key ConceptsIndex