Communication in Organizational Environments

Functions, Determinants and Areas of Influence

Inbunden, Engelska, 2016

1 719 kr

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Useful as a guidefor internal communication managers in various organizations, this book is alsoimportant reading for academics in corporate communication, public relations,corporate management and behaviour, and human resource management.

Produktinformation

Utgivningsdatum2016-12-20
Mått148 x 210 x 21 mm
Vikt494 g
FormatInbunden
SpråkEngelska
Antal sidor254
Upplaga16001
FörlagPalgrave Macmillan
ISBN9781137547019

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Anna Rogala is anassistant professor in the Department of Marketing Strategies at the PoznanUniversity of Economics, Poland. She specializes in corporate communications,brand management and corporate image, and is currently engaged in consultingand training companies in these areas. Anna is also a member of the PolishScientific Society of Marketing, and Eurasia Business and Economic Society. SylwesterBialowas is an assistant professor in the Department of Marketing Research and Servicesat the Poznan University of Economics, Poland. His research interests include ConsumerBehaviour and Market Research.

Chapter 1 –Theory of communication: evolution, approaches, models.- Chapter 2 –Internal communication in an organization.- Chapter 3 –Functions and objectives of internal communication.- Chapter 4 –Communication behaviours in an organization.- Chapter 5 –Determinants of internal communication effectiveness.- Chapter 6 –Internal and external communication – in search of coherence.

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