Communication Impact
Designing Research That Matters
Häftad, Engelska, 2005
769 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different—and much more exciting—than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.
Produktinformation
- Utgivningsdatum2005-01-07
- Mått148 x 227 x 17 mm
- Vikt372 g
- FormatHäftad
- SpråkEngelska
- Antal sidor288
- FörlagBloomsbury Publishing Plc
- ISBN9780742530980