Communication Impact

Designing Research That Matters

Häftad, Engelska, 2005

749 kr

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Designed as an alternative stand-alone text or supplement to conventional research methods texts, Communication Impact introduces methods through engaging narrative descriptions of actual research projects driven by contemporary real-world questions. The featured case studies demonstrate three important points: 1) Doing communication research is an active, creative process; 2) Actual research projects are very different_and much more exciting_than typical textbook cases; and 3) Communication research generates knowledge that can make a difference to the world. Each chapter addresses a different method, including community-based research, research on organizations and institutions, problem-focused research, cross-cultural research, and research on new technologies.

Produktinformation

Utgivningsdatum2005-01-07
Mått148 x 227 x 17 mm
Vikt372 g
FormatHäftad
SpråkEngelska
Antal sidor288
FörlagBloomsbury Publishing Plc
ISBN9780742530980

Tillhör följande kategorier

Chapter 1 Preface: Why Another Book?Part 2 Part I: Community-Based ResearchChapter 3 1 Why Did the Scholar Cross the Road? Community Action Research and the Citizen-ScholarChapter 4 2 Creating Informed Deliberation: The Role of Impact Surveys in Community Decision MakingChapter 5 3 Community Action for Drug Prevention: A Behind-the-Scenes Look at a Sixteen-Community StudyChapter 6 4 Designing Communication Research for Empowering Marginalized Populations: A Participatory MethodologyPart 7 Part II: Organizations and InstitutionsChapter 8 5 Gender and Professional Identity among Caribbean JournalistsChapter 9 6 Patient Satisfaction in a Medical Setting: An Emergent Design ApproachChapter 10 7 Interpreting Signs: Reflections on Research Design in ContextPart 11 Part III: Problem-Focused ResearchChapter 12 8 Peer Influence and Prosocial Behavior: Ten Years of StudyChapter 13 9 Adolescent Memory for Health Information: Mixing "Micro" and "Macro" VariablesChapter 14 10 Communication at the End of Life: Volunteer-Patient Relationships in HospiceChapter 15 11 Scientific Knowledge and Personal Experience: Mutually Exclusive?Part 16 Part IV: Research across CulturesChapter 17 12 Stories in the Sand: Field Research with Pitjantjatjara Yankunytjatjara Media in Central AustraliaChapter 18 13 Adventures in a Foreign Field: Complexity, Crisis, and Creativity in Cross-Cultural ResearchChapter 19 14 On Our Way, On the Ground, On Cloud Nine: Research Planning and Adaptation in BelizeChapter 20 15 Choices and Voices: Assessing Television Preferences of Teenage African-American GirlsPart 21 Part V: New Technologies and ResearchChapter 22 16 Health Communication Research on Hard-to-Reach Populations Using Telephone InterviewsChapter 23 17 Using the Internet to Conduct Communication Research: Two Scholars' ExperiencesChapter 24 18 Finding Out What's on the World Wide WebChapter 25 Afterword: Purpose and Direction