ROBERT V. FRIEDENBERG is Professor of Communication at Miami University, Ohio. He is the author or editor of numerous studies of political communication, including Rhetorical Studies of National Political Debates and Rhetorical Studies of the 1996 Political Debate (Praeger, 1993 and 1997, respectively), and, with Judith Trent, Political Campaign Communication: Principles and Practices (Praeger, 1995).

• Series Foreword by Robert E. Denton, Jr. A History of Political Consulting in America Polling Consultants: The Intelligence Service of the Ballot Box Wars Speech and Debate Consultants: The Infantry of the Ballot Box Wars Narrowcast Media Consultants: The Submarine Service of the Ballot Box Wars Newspaper and Radio Consultants: The Artillery of the Ballot Box Wars Television Consultants: The Air Force of the Ballot Box Wars The Future of Political Consulting: Tomorrow's Battlefields Additional Readings Index

ROBERT V. FRIEDENBERG is Professor of Communication at Miami University, Ohio. He is the author or editor of numerous studies of political communication, including Rhetorical Studies of National Political Debates and Rhetorical Studies of the 1996 Political Debate (Praeger, 1993 and 1997, respectively), and, with Judith Trent, Political Campaign Communication: Principles and Practices (Praeger, 1995).

• Series Foreword by Robert E. Denton, Jr. A History of Political Consulting in America Polling Consultants: The Intelligence Service of the Ballot Box Wars Speech and Debate Consultants: The Infantry of the Ballot Box Wars Narrowcast Media Consultants: The Submarine Service of the Ballot Box Wars Newspaper and Radio Consultants: The Artillery of the Ballot Box Wars Television Consultants: The Air Force of the Ballot Box Wars The Future of Political Consulting: Tomorrow's Battlefields Additional Readings Index

ROBERT V. FRIEDENBERG is Professor of Communication at Miami University, Ohio. He is the author or editor of numerous studies of political communication, including Rhetorical Studies of National Political Debates and Rhetorical Studies of the 1996 Political Debate (Praeger, 1993 and 1997, respectively), and, with Judith Trent, Political Campaign Communication: Principles and Practices (Praeger, 1995).

• Series Foreword by Robert E. Denton, Jr. A History of Political Consulting in America Polling Consultants: The Intelligence Service of the Ballot Box Wars Speech and Debate Consultants: The Infantry of the Ballot Box Wars Narrowcast Media Consultants: The Submarine Service of the Ballot Box Wars Newspaper and Radio Consultants: The Artillery of the Ballot Box Wars Television Consultants: The Air Force of the Ballot Box Wars The Future of Political Consulting: Tomorrow's Battlefields Additional Readings Index