Communicating Science

LeeAnn Kahlor (Ph.D., University of Wisconsin-Madison) is an assistant professor in the Department of Advertising and Public Relations at the University of Texas at Austin where she teaches courses in public relations and science and health communication. She is affiliated with UT’s Center for Women’s and Gender Studies and the university’s Environmental Sciences Institute. Her work has appeared in Science Communication, Public Understanding of Science, Health Communication, Risk Analysis, Communication Research, Human Communication Research, Media Psychology and the Journal of Broadcast and Electronic Media.Patricia A. Stout (Ph.D., University of Illinois Urbana-Champaign) is Professor and John P. McGovern Regents Professor in Health and Medical Science Communication in the Department of Advertising at the University of Texas at Austin. She teaches courses in persuasive communication and health communication. Stout is former co-director of the Center for Health Promotion Research (CHPR) in the School of Nursing at UT Austin.

• Preface: S. DunwoodyIntroduction: L. Kahlor & P. Stout.Part I – Merging Theory and Practice: Models and Frameworks1. A Critical Appraisal of Models of Public Understanding of Science: Using Practice to Inform Theory D. Brossard & B. Lewenstein2. Integrating Temporally Oriented Social Science Models with Community-Based Social Marketing to Influence Environmental BehaviorsB. Shaw3. Framing Science: A New Paradigm in Public EngagementM. NisbetPart II: Characterization and Meaning-Making in Science4. Moral Development Framing in Environmental Justice News CoverageK. A. Swain5. Expanding Our Notions of Scientific Argument: A Case Study of Native Americans in Public HearingsD. Endres6. Competing Characters in Science-Based Controversy: The Case of Dr. Bernard FisherL. Keränen7. Exemplary Objects: Articulation and the organization of scientific materiality, sociality and rhetoricJ. LynchPart III – Affect: Trust and Hostility8. Understanding Public Response to Technology Advocacy Campaigns: A Persuasion Knowledge ApproachJ. Sinclair & B. Miller9. Focusing on Fairness in Science and Risk CommunicationJ. Besley and K. McComas10. Hostile Media Perception in Science CommunicationK.S. Kim and D.R. Roskos-EwoldsonPart IV: Into the Future11. Bridging the Paradigm Gap: An Interdisciplinary Approach Science Communication Class A. Pearce, A. Romero and J. B. Zibluk12. Closing Chapter…P. Stout & L. Kahlor

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