Communicating Food to Children

Daniela Cesiri holds a PhD in English Language and Linguistics. She is currently an associate professor in English language, linguistics, and translation in the Department of Linguistics and Comparative Cultural Studies at Ca’ Foscari University of Venice (Italy). Her main research interests are applied linguistics, pragmatics, the use of corpora for discourse analysis, computer-mediated communication, knowledge dissemination, metaphors in specialised discourse, and the study of ESP/EAP in different settings, domains, and genres. She has published numerous articles for national and international publishers on these topics. She also published a monograph in 2012 entitled Nineteenth-Century Irish English: A Corpus-Based Linguistic and Discursive Analysis. A second monograph entitled The Discourse of Food Blogs: Multidisciplinary Perspectives was published in 2020 by Routledge, while in 2015, the textbook Variation in English across Time, Space and Discourse: An Introductory Textbook was published.

• List of figuresList of tablesIntroduction0.1. General Premise0.2. Literature Review0.2.1. Food, culture, and media0.2.2. Socio-cultural factors in food-related communication0.2.3. Culinary Linguistics0.3. This book: rationale, structure, intended audienceReferencePart 1. Food and Children: Representations and ProductsChapter One. Food and Children. An Overview1.1. General Introduction1.2. Food for Children: Shaping Identities, Representations and Consumers’ Choices1.2.1. Marketing Food to Children: selling products and shaping lifestyles1.2.2. Food in Media for Children: opposing the trend and promoting healthy food choices 1.3. Representing Food to Children1.3.1. Food in Children’s Literature1.3.2. The Discourse of Food for Children in Linguistics and Communication StudiesReferencesChapter Two. Dataset and Methods 2.1. Introduction2.2. The Dataset2.3. Organization of the Volume2.4. Methods of Investigation2.4.1. Critical Discourse Analysis2.4.2. Multimodal Discourse Analysis2.4.3. Corpus-Based AnalysisReferencesPart 2. Food and Children: Technical ProductsChapter Three. Case Study One: A Critical Discourse Analysis of Gender-Based Stereotypes in Food Blog Recipes 3.1. Introduction3.2. Critical Discourse Analysis3.3. The Language in the Kitchen is Gendered: State-Of-The-Art3.4. The Case Study: Rationale and Dataset3.4.1. The ‘About Sections’ in Food Blogs3.5. Analysis3.5.1. General Observations3.5.2. The Weelicious3.5.3. Healthy Little Foodies3.5.4. My Kids Lick The Bowl3.5.5. Yummy Toddler Food3.5.6. Kids Cook Real Food3.5.7. Happy Kids Kitchen3.6. Discussion3.7. ConclusionsReferencesPart 3. Food and Children: Commercial ProductsChapter Four. Promoting nutritional and socio-cultural values through convenience products: a diachronic, contrastive multimodal discourse analysis of Nutella®’s advertisements as a case study4.1. Introduction4.1.1 Convenience Products and a History of Nutella®4.2. Multimodal Discourse Analysis4.3. The Dataset4.4. Analysis4.4.1. Advertisements in Italian (1964-1969)4.4.2. Advertisements in Italian (1970-1979)4.4.3. Advertisements in Italian (1980-2020)4.4.4. Advertisements in English4.5. Discussion4.6. ConclusionsReferencesPart 4. Food and Children: Institutional ProductsChapter Five. Institutional Communication to Families with Children: Communicating International Guidelines through Digital Booklets and Webpages5.1. Introduction5.1.1. The World Health Organization (WHO)5.1.2. The Food and Agriculture Organization (FAO) 5.1.3. The World Food Programme (WFP)5.2. Dataset and Method of Investigation5.2.1. Reference Corpus: Uses and Information5.3. Quantitative Analysis5.4. Qualitative Analysis5.4.1. Key keywords in the WHO Sub-Corpus5.4.2. Concordance Analysis – WHO Sub-Corpus5.4.3. Key keywords in the FAO Corpus 5.4.4. Concordance Analysis – the FAO Corpus5.4.5. Key keywords in the WFP Corpus5.4.6. Concordance Analysis – the WFP Corpus5.5. Concordance Analysis of Child/Children in the Orgs Corpus5.6. Discussion5.7. ConclusionsReferencesConclusionsIndex

"For scholars in childhood studies, media studies, and health communication, it provides a useful examination of how everyday food communication participates in broader social and ideological processes".- Lyan Abdullah Alkhalifah, Qassim University, Saudi Arabia