COMM

Häftad, Engelska, 2020

Av Deanna Sellnow, Kathleen Verderber, Rudolph Verderber, Deanna (University of Central Florida) Sellnow, Kathleen (Northern Kentucky University) Verderber, Rudolph (University of Cincinnati) Verderber

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A direct response to ongoing research into students' workflows and preferences, Sellnow/Verderber/Verderber's COMM6 delivers the best of print and digital resources to meet the needs of all generations and learning styles. It combines an easy-reference, paperback textbook with Chapter Review Cards and an innovative online experience -- all at an affordable price. Delivering comprehensive yet succinct coverage, it integrates the latest research, best practices and timely, relevant examples. It also gives you the convenience of anywhere, anytime learning so you can access the text and interactive learning tools on almost any device.

Produktinformation

Utgivningsdatum2020-06-16
Mått215 x 20 x 271 mm
Vikt793 g
FormatHäftad
SpråkEngelska
Antal sidor320
Upplaga6
FörlagCengage Learning
ISBN9780357370278

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Deanna D. Sellnow, Ph.D., is a Luminary Research Professor of Strategic Communication in the Nicholson School of Communication at the University of Central Florida. Her research focuses on instructional communication as it occurs in conventional and nonconventional classrooms (and in risk and crisis contexts in particular). She also studies the persuasive power of popular culture, particularly in entertainment media (music, movies, television, advertisements). Published in regional, national and international journals, Dr. Sellnow is co-author of Communicate!, COMM, SPEAK, and The Challenge of Effective Speaking, all with Cengage. She also wrote The Rhetorical Power of Popular Culture: Considering Mediated Texts, with Sage. Dr. Sellnow is also the former editor of the Journal of Communication Pedagogy, Communication Teacher, and the Basic Communication Course Annual. Kathleen S. Verderber is Associate Professor of Management Emeritus at Northern Kentucky University. She holds a Master of Arts in speech communication, an M.B.A., and a doctorate in organizational behavior from the University of Cincinnati. Dr. Verderber has consulted with various civic, professional and business organizations. She has published numerous articles in several journals and has presented papers at communication and management conferences. She is a coauthor of Communicate!, The Challenge of Effective Speaking in a Digital Age, COMM, and SPEAK, all with Cengage. She is also the author of Inter-Act: Interpersonal Communication, Concepts, Skills and Contexts with Oxford University Press. Rudolph F. Verderber is a Distinguished Teaching Professor of Communication Emeritus at the University of Cincinnati, and the former National Speaker's Association Professor of the Year. He is also one of the all-time bestselling communication studies authors. The strength of his basic texts lies in his ability to explain and exemplify concepts, theories and skills to introductory level students. His Cengage texts (Communicate!, The Challenge of Effective Speaking, COMM, and SPEAK) have a reputation for being student favorites due to their accessible presentation of theory and skills.

Part I: FOUNDATIONS OF COMMUNICATION.1. Communication Perspectives.2. Perception of Self and Others.3. Intercultural Communication.4. Verbal Messages.5. Nonverbal Messages.6. Listening.Part II: INTERPERSONAL COMMUNICATION.7. Interpersonal Relationships.8. Interpersonal Communication.Part III: GROUP COMMUNICATION.9. Communicating in Groups.10. Group Leadership and Problem Solving.Part IV: PUBLIC SPEAKING.11. Topic Selection and Development.12. Organizing Your Speech.13. Presentational Aids.14. Language and Oral Style.15. Delivery.16. Informative Speaking.17. Persuasive Speaking.Appendix: Interviewing.References.Index.