Coming Attractions?

Philip E. Meza is a research associate at the Stanford Graduate School of Business. In addition, he consults in strategy and has worked with firms including Bain & Company and his own clients in a variety of industries in the United States, Australia, and South Africa. He is the coauthor of Strategic Dynamics: Concepts and Cases (2005)

• @fmct:Contents @toc4:Acknowledgmentsxxx @toc2:1.Introduction1 @toc3:Complements in Competitors' Clothing000 The Nature of Information000 Overview of the Bumpy Road to Prosperity000 The Plan of This Book000 Why Today's Threats and Opportunities Are So Profound000 Conclusion000 @toc2:2.Innovation000 @toc3: Surfing the Hertzian Wave: The Early History of Radio000 Marconi (and Only Marconi) Calling000 Voices in the Air000 Voices Carry: The Early History of the Recording Industry000 Lights, Camera, Oligopoly: History of the Film Industry000 There's Something On: History of the Television Industry000 E Unum Pluribus?: History of Filesharing000 Conclusion000 @toc2:3.Ascension000 @toc3:Tuning In to Network Effects000 More Than Wireless Telegraphy: Radio Becomes an Industry000 Making Money with Radio000 Jockeying the Discs: Records Become Popular000 Your Best Entertainment: Movies Become Big Business000 Then There Were Three: The Television Industry000 It's Good To Share? The Emergence of Peer-to-Peer Services000 Conclusion000 @toc2:4.Fear000 @toc3:The Sonny Bono Law: I Got You Babe for Another Twenty Years000 The Law Needn't Be an Ass: A Positive Role for Legislation000 For Home Use Only: The Battle Between Radio and Music000 Big Screen Versus Small: The Studio System Joins Together Against Television000 The Boston Strangler? Movie Studios and Television Fear the VCR 000 Refusing to Face the Music: Disrupting the Record Companies000 Conclusion000 @toc2:5.Prosperity000 @toc3:Gold Records: The Golden Age of Radio--for Recording Companies000 Television Saves the Studios000 Videos and VCRs: A Cash Machine for Studios000 Happier Bedfellows: Content-Technology Cooperation000 The Music Industry Post-Napster000 Conclusion000 @toc2:6.Conclusion000 @toc3:Where The Money Will Be: The Power of Complements and the Risks of Collision000 Convergence or Collision?000 Honey, I Shrunk the Value Proposition000 Let's Get Horizontal000 Linking to Prosperity: The 2 Percent Solution000 Rules for Success: Company-Level View000 Rules for Success: Industry-Level View000 Conclusion000 @toc4:Appendix A:The Forces Shaping the Future of Entertainment000 Appendix B:Tools of Resistance: Patents and Copyrights000 Notes000 Index000

"California libraries both business and public will find Coming Attractions? an outstanding, specific survey key to understanding long-standing issues, conflicts, and relationships between entertainment, high tech and media industries alike." - Midwest Book Review "Coming Attractions is essential reading—it reveals the underlying naiveté of those who should have known better, outlines the brilliant manipulation of the hi-tech companies and champions the individuals and organisations who recognised exactly the shape of things to come." - Learning, Media and Technology Review "[Meza] provides a solid set of vignettes of major milestones in communications and storage technologies, as well as failures and successes in using the technologies. Stories of adaptability, shortsightedness, and hubris of decision makers provide lessons for any manager coping with new technologies and media... Anyone interested in understanding the evolution of the convergence of technology and media and its current state will find this book useful." - CHOICE "This book forcefully instructs media and tech companies to accept the shotgun wedding imposed by digitization, and profit from the long honeymoon of convergence. Using both historical and strategic analysis deftly, Philip Meza shows how Hollywood and Silicon Valley can reason together. His examples are Oscar-worthy and his rules as logical as a microprocessor's architecture: companies and their shareholders ignore these lessons at their peril." - Reed E. Hundt (author of In China's Shadow: The Crisis of American Entrepreneurship (2006), member of the board of Intel Corporation, former chairman of the Federal Communications Commission)