College Athletes, Media, and Intersectionality

Heather Hundley is Dr. Hundley is the Director and Professor in the School of Communication at the University of Nebraska at Omaha.

• Chapter 1.-Introduction.- Chapter 2.-Defining Trans “Threats” in Sports.-How Media Coverage of Trans Athlete Swimmer Lia Thomas Became a Conduit for Trans Rights Discussions.-Chapter 3.-Indigenous Identity and Influence.-The Case of Alissa Pili.-Chapter 4.- Indicators of Change within a Media-Produced Race Rivalry.-A Qualitative Content Analysis of the 2023 NCAA Women’s Basketball Championship.-Chapter5.-“Hating” Caitlin Clark.-An Intersectional Analysis of Gender, Race, and Cultural Geography on Social Media.-Chapter 6.-“A Really Good Sport for Girls who Don’t Want to do Sport”.-The Sexualized Emotional Labor of Female College Cheerleaders.-Chapter 7.-Navigating New Norms.-The Cultural and Athletic Integration of Female International Student-Athletes in NCAA Sports.-Chapter8.-See Me, Hear Me.-U.S. College Athletes Seek Empathy and Understanding from Coaches and Athletic Staff.-Chapter9.-Through the Contextual Screen.-Media Framing of Women's College Sports, the Transfer Portal, and the Debate on Trans Women in Athletics.-Chapter10.-The New ERA.- NIL’s Impact on Athletes, Schools, and Brands.-Chapter 11.-Empowering or Exploitative? Examining Young Adult Perceptions of NIL Athletes’ Social Media Posts.-Chapter 12.-Conclusion.-Competing Forces and Moving Forward.