Collective Edge

'Essential reading for creators, builders, and leaders' DANIEL H. PINK, author of Drive 'A deep dive into the dynamics of successful teams' ADAM GRANT, author of Think Again 'A phenomenal, science-backed guide' KATY MILKMAN, author of How to Change A fascinating journey into the science of group dynamics that will change how you live and work Our lives are full of groups. Families and friends. Work teams. Local communities, schools, sports. Yet we spend surprisingly little time thinking about what groups really are, how they function, and how to get the best from them. The Collective Edgeoffers you the tools to do just that. Why is this important? Because our tendency toward cooperation is the foundation of human accomplishment. Nearly every scientific discovery, world-changing business, desert island musical album, and legendary sports team has a great group at its core. Groups, and group dynamics, are at the heart of the human story. Still, living and working in groups can be complex to navigate. Too often groups attract attention for all the wrong reasons: prejudice, conformity, polarisation, conflict. But if you know how to workwiththe invisible forces of group dynamics instead of being pushed around by them, you'll understand: How to build teams that can be more than the sum of their parts (synergy) How to harness the motivating power of competition without inviting in conflict Why conformity pressure can sometimes be positive Why effective group leadership is different than you think In his revelatory book, world expert Dr Colin Fisher weaves together the latest scientific research with vivid storytelling, showing how to use the power of the collective to forever change the way you live and work.