Jyotsna Kapur is an assistant professor in the department of cinema and photography at Southern Illinois University.

• AcknowledgementsIntroduction: Without Training Wheels: The Ride into Another Century of Capital1 From the Cradle to the Grave: Children's Marketing and the Deconstruction of Childhood2 Lost Kingdoms: Little Girls, Empire, and the Uses of Nostalgia3 Of Cowboys and Indians: Hollywood's Games with History and Childhood4 Obsolescence and Other Playroom Anxieties: Toy Stories Over a Century of Capital5 The Children Who Need No Parents6 The Burdens of Time in the Bourgeois Playroom7 Free Market, Branded Imagination: Harry Potter and the Commercialization of Children's CultureConclusion: All That is Solid Melts into the AirFilmographyNotesBibliographyIndex

This book is a welcome addition to the literature on children and the media, and a most stimulating application of social theory to questions of the child in contemporary film and consumer culture. - Ellen Seiter (author of The Internet Playground: Children's Access, Entertainment and Mis-Educ) This book is a welcome addition to the literature on children and the media, and a most stimulating application of social theory to questions of the child in contemporary film and consumer culture. - Ellen Seiter (author of The Internet Playground: Children's Access, Entertainment and Mis-Educ)

Jyotsna Kapur is an assistant professor in the department of cinema and photography at Southern Illinois University.

• AcknowledgementsIntroduction: Without Training Wheels: The Ride into Another Century of Capital1 From the Cradle to the Grave: Children's Marketing and the Deconstruction of Childhood2 Lost Kingdoms: Little Girls, Empire, and the Uses of Nostalgia3 Of Cowboys and Indians: Hollywood's Games with History and Childhood4 Obsolescence and Other Playroom Anxieties: Toy Stories Over a Century of Capital5 The Children Who Need No Parents6 The Burdens of Time in the Bourgeois Playroom7 Free Market, Branded Imagination: Harry Potter and the Commercialization of Children's CultureConclusion: All That is Solid Melts into the AirFilmographyNotesBibliographyIndex

This book is a welcome addition to the literature on children and the media, and a most stimulating application of social theory to questions of the child in contemporary film and consumer culture. - Ellen Seiter (author of The Internet Playground: Children's Access, Entertainment and Mis-Educ) This book is a welcome addition to the literature on children and the media, and a most stimulating application of social theory to questions of the child in contemporary film and consumer culture. - Ellen Seiter (author of The Internet Playground: Children's Access, Entertainment and Mis-Educ)

Jyotsna Kapur is an assistant professor in the department of cinema and photography at Southern Illinois University.

• AcknowledgementsIntroduction: Without Training Wheels: The Ride into Another Century of Capital1 From the Cradle to the Grave: Children's Marketing and the Deconstruction of Childhood2 Lost Kingdoms: Little Girls, Empire, and the Uses of Nostalgia3 Of Cowboys and Indians: Hollywood's Games with History and Childhood4 Obsolescence and Other Playroom Anxieties: Toy Stories Over a Century of Capital5 The Children Who Need No Parents6 The Burdens of Time in the Bourgeois Playroom7 Free Market, Branded Imagination: Harry Potter and the Commercialization of Children's CultureConclusion: All That is Solid Melts into the AirFilmographyNotesBibliographyIndex

This book is a welcome addition to the literature on children and the media, and a most stimulating application of social theory to questions of the child in contemporary film and consumer culture. - Ellen Seiter (author of The Internet Playground: Children's Access, Entertainment and Mis-Educ) This book is a welcome addition to the literature on children and the media, and a most stimulating application of social theory to questions of the child in contemporary film and consumer culture. - Ellen Seiter (author of The Internet Playground: Children's Access, Entertainment and Mis-Educ)