Cognitive Models in Language and Thought

René Dirven is Professor Emeritus at the University of Duisburg, Germany.Roslyn M. Frank is Professor Emeritus at the University of Iowa, USA.Martin Pütz is Professor at the University of Koblenz-Landau, Germany.

• Introduction: Categories, cognitive models and ideologiesRené Dirven, Roslyn M. Frank and Martin PützSection 1: Cognitive models of linguistic variationCultural models of linguistic standardizationDirk GeeraertsHow to do things with allophones: Linguistic stereotypes as cognitive reference points in social cognitionGitte Kristiansen Section 2: Cognitive models of cultural/social identitiesShifting identities in Basque and Western cultural models of Self and BeingRoslyn M. FrankLanguage and ideology in Nigerian cartoonsOyinkan MedubiThree mandates for anti-minority policy expressed in U.S. public discourse metaphorsOtto Santa AnaHas the consciousness of modern industrial societies rendered "housewife" no longer a value-free cultural model?Lewis Sego Section 3: Cognitive models as covert ideologiesConceptual metaphor as ideological stylistic means: An exemplary analysisHans-Georg Wolf and Frank PolzenhagenMetaphor and ideology in the press coverage of telecom corporate consolidationsMichael White and Honesto Herrera Section 4: Cognitive models in covert social debatesIdeological functions of metaphor: The conceptual metaphors of health and illness in public iscourseAndreas MusolffGenetic roulette: On the cognitive rhetoric of bioriskCraig A. HamiltonDeciphering the human genome: The semantic and ideological foundations of genetic and genomic DiscourseBrigitte Nerlich and Robert Dingwall