Aaron Smith is Professor in the Graduate School of Business and Law, College of Business at Royal Melbourne Institute of Technology (RMIT) University, Australia. He has research interests in the management of psychological, organisational and policy change, has authored 16 books, over 100 articles, and consulted to more than 120 industry clients concerning these issues.

• Chapter 1. Converts.- Chapter 2. Concepts.- Chapter 3. Computation: The Engine of Belief.- Chapter 4. Commitment.- Chapter 5. Consequences.- Chapter 6. Conclusion.

“The book’s concepts of memory, perception, language and attention are permeated by an anthropological assessment that brings the main added value to the reading. … a truly useful tool to those who have as their field of study, psychology, philosophy, anthropology, advertising, management and political science. All will be able to find original and thought-provoking ideas, structured in short sections that prove to be more substantial than it seems at first sight.” (Diana Soeiro, metapsychology online reviews, metapsychology.mentalhelp.net, Vol. 21 (4), January, 2017)

Aaron Smith is Professor in the Graduate School of Business and Law, College of Business at Royal Melbourne Institute of Technology (RMIT) University, Australia. He has research interests in the management of psychological, organisational and policy change, has authored 16 books, over 100 articles, and consulted to more than 120 industry clients concerning these issues.

• Chapter 1. Converts.- Chapter 2. Concepts.- Chapter 3. Computation: The Engine of Belief.- Chapter 4. Commitment.- Chapter 5. Consequences.- Chapter 6. Conclusion.

“The book’s concepts of memory, perception, language and attention are permeated by an anthropological assessment that brings the main added value to the reading. … a truly useful tool to those who have as their field of study, psychology, philosophy, anthropology, advertising, management and political science. All will be able to find original and thought-provoking ideas, structured in short sections that prove to be more substantial than it seems at first sight.” (Diana Soeiro, metapsychology online reviews, metapsychology.mentalhelp.net, Vol. 21 (4), January, 2017)

Aaron Smith is Professor in the Graduate School of Business and Law, College of Business at Royal Melbourne Institute of Technology (RMIT) University, Australia. He has research interests in the management of psychological, organisational and policy change, has authored 16 books, over 100 articles, and consulted to more than 120 industry clients concerning these issues.

• Chapter 1. Converts.- Chapter 2. Concepts.- Chapter 3. Computation: The Engine of Belief.- Chapter 4. Commitment.- Chapter 5. Consequences.- Chapter 6. Conclusion.

“The book’s concepts of memory, perception, language and attention are permeated by an anthropological assessment that brings the main added value to the reading. … a truly useful tool to those who have as their field of study, psychology, philosophy, anthropology, advertising, management and political science. All will be able to find original and thought-provoking ideas, structured in short sections that prove to be more substantial than it seems at first sight.” (Diana Soeiro, metapsychology online reviews, metapsychology.mentalhelp.net, Vol. 21 (4), January, 2017)