Cognition and Business Models

Kristian J. Sund is Professor of Strategic Management at Roskilde University, Denmark, where he leads an interdisciplinary research group on Risk, Uncertainty, and Opportunity. His research on strategy, cognition, and business model innovation has been published in journals including Long Range Planning, Journal of Business Research, and MIT Sloan Management Review. He currently serves on the executive committee of the Managerial and Organizational Cognition division of the Academy of Management and is editor of the book series New Horizons in Managerial and Organizational Cognition.

• Chapter 1: The Promise Of The Cognitive View Of Business Modelling.- Chapter 2: Business Models As Managerial Mental Models.- Chapter 3: The Sharing Of (Mental) Business Models.- Chapter 4: Cognition And Business Model Innovation.- Chapter 5: Open Questions On Cognition And Business Modelling.