Coffee Culture, Destinations and Tourism

Lee Jolliffe, editor of Tea and Tourism: Tourists, Traditions and Transformations (Channel View Publications, 2007) is a tourism academic at the University of New Brunswick in Canada. For this volume, investigating coffee-related destinations and tourism experiences around the world Jolliffe is joined by a cadre of researchers, resulting in an interdisciplinary and cross-cultural examination of how tourism related to coffee can have economic and social objectives, contributing to the development of destinations and the experiences of tourists, while in coffee-producing situations having the potential to improve the livelihoods of coffee farmers and their communities.

• Part 1: Introduction1. Common Grounds of Coffee and Tourism - Lee JolliffePart 2: Coffee Culture and Tourism Contexts2. Coffee Servicescapes: The Design of Café Culture in New Zealand - C. Michael Hall, Janna Tipler, Rochelle Reddy and Karina Rowling3. Café Culture and Conversation: Tourism and Urban(e) Experiences in Wellington, New Zealand - Adam Weaver4. From the World Coffee Conference to the Local Café: Coffee Events Large and Small - Leanne White5. Coffee-House Culture and Tourism in Cyprus: A Traditionalized Experience - Evi Eftychiou and Nicos PhilippouPart 3: Coffee Destination Experiences6. Coffee in Vietnam: International Tourist Experiences - Lee Jolliffe, Karen Kwan, and Giang Khong Yen7. Coffee Culture, Heritage and Destination Image: Melbourne and the Italian Model - Warwick Frost, Keir Reeves, Fiona Wheeler and Jennifer Laing8. Coffee and Coffee Tourism in Kona Hawai'i: Surviving in the Niche - Charles Johnston9. Serendipitous Coffee Experiences in Papua New Guinea - Wendy S. ShawPart 4: Responsible Coffee Tourism and Cultural Change10. Blending Coffee and Fair Trade Tourism - Michael Hall11. Canada’s Just Us! Coffee Roasters Co-operative Coffee Tour Venture - Nancy Chesworth12. Beyond Fair Trade: Enhancing the Livelihoods of Coffee Farmers in Tanzania - Harold Goodwin and Harro Boekhold13. La Ruta del Café and Los Santos Coffee Tourism: A Central America Project to Develop Coffee-Related Tourism to Augment Coffee Families’ Incomes - Bob Harvey and Diane KelsayPart 5: Conclusion14. Coffee and Tourism Research Directions - Lee Jolliffe

An intriguing perspective on the social and cultural dimensions of an experience we all take for granted. Through a series of international case studies the authors have illustrated a series of linkages between tourism and the world of coffee - including the relationships of coffee to hospitality, cafe environments as social places, coffee production and tourism destination development and coffee tourism as an agent of cultural change.