Codes of Advertising
Fetishism and the Political Economy of Meaning in the Consumer Society
Inbunden, Engelska, 2016
Av Sut Jhally
2 599 kr
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This book examines the commercial speech of advertising as a cultural phenomenon whose social significance far exceeds its economic influence. Jhally argues that by selling viewing time to advertisers, television converts audiences into laborers who "work" for the media in the same way that workers do in a factory. By watching commercial messages on TV, viewers actively create symbolic meaning, but also generate profit for the media in return for the wage of entertainment.
Produktinformation
- Utgivningsdatum2016-07-29
- Mått156 x 234 x 17 mm
- Vikt453 g
- FormatInbunden
- SpråkEngelska
- Antal sidor240
- FörlagTaylor & Francis Ltd
- ISBN9781138145276
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Social Communication in Advertising
William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith, CANADA) Leiss, William (University of Ottawa, Stephen (Simon Fraser University,CANADA) Kline, USA) Jhally, Sut (University of Massachusetts Amherst, UK) Botterill, Jackie (University of East London
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Social Communication in Advertising
William Leiss, Stephen Kline, Sut Jhally, Jackie Botterill, Kyle Asquith, CANADA) Leiss, William (University of Ottawa, Stephen (Simon Fraser University,CANADA) Kline, USA) Jhally, Sut (University of Massachusetts Amherst, UK) Botterill, Jackie (University of East London
959 kr