Venkat Ramaswamy is Professor at the Ross School of Business, University of Michigan, USA. His scholarly work and practical ideas have earned him global recognition.Kerimcan Ozcan is Associate Professor of Marketing (with tenure) at the School of Business and Global Innovation at Marywood University, USA. His expertise encompasses co-creation, interactive platforms, digitalization, strategy, and various facets of marketing.Krishnan Narayanan is Co-Founder and President of itihaasa Research and Digital and studies the evolution of emerging technologies and innovations in India. He researches at the Centre for Responsible AI, IIT Madras.