Civic Discourse

MICHAEL PROSSER is Kern Professor in Communications at the Rochester Institute of Technology and Professor at the University of Virginia. He is the series editor for Civic Dicourse for the Third Millennium published by Ablex.K. S. SITARAM is Professor of Radio-Television at Southern Illinois University at Carbondale. He was the founding chair of the Intercultural and Development Communication Division of the International Communication Association. He is co-editor of Civic Discourse: Multiculturalism, Cultural Diversity, and Global Communication from Ablex.

• Preface SECTION I OVERVIEW: CYBERSPACE, CYBERNETICS, CYBERPOWER Values and the Limits of the Global Media in the Age of Cyberspace, Tapio Varis The Ideology of Technology on the World Wide Web: The "Blue Ribbon Campaign" in a Global Context, James Brant McOmber Finding Resources for the Study of Multiculturalism on the Internet, Mark W. Anderson and Charles Kingsley Virtual Community as Rhetorical Vision and Its American Roots, Sorin Matei Communicating in Cyberspace: Internet Users and a Canadian Publication Ban, David J. Schaefer Cyberspace and Cultural Identity-A Case Study of Cybercommunity of Chinese Students in the United States, Wei Wu The Text of New Relationships: Building Deaf Community in E-Space, Chris Stephenson Interactive Multimedia and Multiculturalism: An Exploratory Study, Charles Kingsley SECTION II OVERVIEW: NORTH AMERICAN MEDIA International News for Kids: Defining the World for Atlanta's Children, Elizabeth P. Lester and Usha Raman International Students' Perceptions of Americans via U.S. Mass Media, Daradirek Ekachai, Norman S. Greer, and Mary Hinchcliff-Pelias Portrayals of Post-Communist Romania in United States Newspapers and Magazines, Mihai C. Bocarnea, Benson P. Fraser, and William J. Brown Adult Critical Viewing Skills in a Global Media Environment: Implications for the Information Age, David J. Schaefer The "Dream Team" of Martin Luther King and Television: How King Used Television to Counter Stereotypes and Enhance His Anti-Racism Message, Barry Pollick A Survey of Radio Programming Targeted toward Gay/Lesbian Audiences, Phylis Johnson, Dhyana Ziegler, and Chuck Hoy SECTION III OVERVIEW: INTERNATIONAL AND GLOBAL MEDIA The Effects of Transnational Television Programming on Worldwide Cultural Diversity, Leo A. Gher Irish Music as World Music: Changing Audiences for Traditional Irish Music in the Twentieth Century, Catherine Curran Tanzania's Emerging Press and Women Journalists: An Ethnographic Beginning, Melinda B. Robins and Elizabeth P. Lester Media Reactions to "Bloody Wednesday" in Swaziland, Michael H. Prosser Political Order and Social Control as Agendas: The Case of India's Doordarshan, Shashidhar Nanjundaiah Cultural Imperialism in Foreign Television, Raj Kumar The Power of Foreign Images: Intercultural Signs in Japanese Television Advertising, Michael L. Maynard Interethnic and Nationalistic Divergence in the Middle East and Higher Education Delivery Systems-Problems and Resolutions, Leo A. Gher An Ethnography of Technology Transfer in the Philippines: A Case Study of the Agriculture Sector, Edna D. Garzon Structured Perceptions of United States-China Relations, John M. Bublic SECTION IV OVERVIEW: COMPARATIVE STUDIES IN MEDIA Individual, Organizational, and Societal Influences on Media Role Perceptions: A Comparative Study of Journalists in China, Taiwan, and the United States, Jian-Hua Zhu, David Weaver, Ven-hwei Lo, Chongshan Chen, and Wei Wu Where's the Truth? A Cross-Cultural Comparison of Chinese and American Newspaper Coverage of the Fourth World Conference on Women, Bonney Rega and Lulu Rodriguez Episodes in Culture Clash: Interactions between Japanese and North American TV Newscasters, Ray T. Donahue Television News as Cultural Products: The Cases of Finland and the United States, Ritva Levo-Henriksson Flow of Intercultural Information via Electronic Media in Scandinavia, Juhani Wiio Sami Radio in Northern Scandinavia, Tapio Varis Intercultural Discourses: A Look at the Future of Global Communication, John M. Bublic Epilogue: The Intercuturalness of Electronic Communications, K. S. Sitaram About the Editors About the Authors Author Index Subject Index