MICHAEL PROSSER is Kern Professor in Communications at the Rochester Institute of Technology and Professor at the University of Virginia. He is the series editor for Civic Dicourse for the Third Millennium published by Ablex.K. S. SITARAM is Professor of Radio-Television at Southern Illinois University at Carbondale. He was the founding chair of the Intercultural and Development Communication Division of the International Communication Association. He is co-editor of Civic Discourse: Multiculturalism, Cultural Diversity, and Global Communication from Ablex.

• PrefaceSECTION I OVERVIEW: CYBERSPACE, CYBERNETICS, CYBERPOWERValues and the Limits of the Global Media in the Age of Cyberspace, Tapio VarisThe Ideology of Technology on the World Wide Web: The "Blue Ribbon Campaign" in a Global Context, James Brant McOmberFinding Resources for the Study of Multiculturalism on the Internet, Mark W. Anderson and Charles KingsleyVirtual Community as Rhetorical Vision and Its American Roots, Sorin MateiCommunicating in Cyberspace: Internet Users and a Canadian Publication Ban, David J. SchaeferCyberspace and Cultural Identity-A Case Study of Cybercommunity of Chinese Students in the United States, Wei WuThe Text of New Relationships: Building Deaf Community in E-Space, Chris StephensonInteractive Multimedia and Multiculturalism: An Exploratory Study, Charles KingsleySECTION II OVERVIEW: NORTH AMERICAN MEDIAInternational News for Kids: Defining the World for Atlanta's Children, Elizabeth P. Lester and Usha RamanInternational Students' Perceptions of Americans via U.S. Mass Media, Daradirek Ekachai, Norman S. Greer, and Mary Hinchcliff-PeliasPortrayals of Post-Communist Romania in United States Newspapers and Magazines, Mihai C. Bocarnea, Benson P. Fraser, and William J. BrownAdult Critical Viewing Skills in a Global Media Environment: Implications for the Information Age, David J. SchaeferThe "Dream Team" of Martin Luther King and Television: How King Used Television to Counter Stereotypes and Enhance His Anti-Racism Message, Barry PollickA Survey of Radio Programming Targeted toward Gay/Lesbian Audiences, Phylis Johnson, Dhyana Ziegler, and Chuck HoySECTION III OVERVIEW: INTERNATIONAL AND GLOBAL MEDIAThe Effects of Transnational Television Programming on Worldwide Cultural Diversity, Leo A. GherIrish Music as World Music: Changing Audiences for Traditional Irish Music in the Twentieth Century, Catherine CurranTanzania's Emerging Press and Women Journalists: An Ethnographic Beginning, Melinda B. Robins and Elizabeth P. LesterMedia Reactions to "Bloody Wednesday" in Swaziland, Michael H. ProsserPolitical Order and Social Control as Agendas: The Case of India's Doordarshan, Shashidhar NanjundaiahCultural Imperialism in Foreign Television, Raj KumarThe Power of Foreign Images: Intercultural Signs in Japanese Television Advertising, Michael L. MaynardInterethnic and Nationalistic Divergence in the Middle East and Higher Education Delivery Systems-Problems and Resolutions, Leo A. GherAn Ethnography of Technology Transfer in the Philippines: A Case Study of the Agriculture Sector, Edna D. GarzonStructured Perceptions of United States-China Relations, John M. BublicSECTION IV OVERVIEW: COMPARATIVE STUDIES IN MEDIAIndividual, Organizational, and Societal Influences on Media Role Perceptions: A Comparative Study of Journalists in China, Taiwan, and the United States, Jian-Hua Zhu, David Weaver, Ven-hwei Lo, Chongshan Chen, and Wei WuWhere's the Truth? A Cross-Cultural Comparison of Chinese and American Newspaper Coverage of the Fourth World Conference on Women, Bonney Rega and Lulu RodriguezEpisodes in Culture Clash: Interactions between Japanese and North American TV Newscasters, Ray T. DonahueTelevision News as Cultural Products: The Cases of Finland and the United States, Ritva Levo-HenrikssonFlow of Intercultural Information via Electronic Media in Scandinavia, Juhani WiioSami Radio in Northern Scandinavia, Tapio VarisIntercultural Discourses: A Look at the Future of Global Communication, John M. BublicEpilogue: The Intercuturalness of Electronic Communications, K. S. SitaramAbout the EditorsAbout the AuthorsAuthor IndexSubject Index