Chinese Television and Soft Power Communication in Australia

Mei Li holds a PhD in international communication from Macquarie University, Australia. A professional who has worked in the media industry in China, her research interests include international media and communication in the context of international relations, China’s soft power and public diplomacy especially in Australia and countries of the Indian Ocean littoral, and journalistic professionalism in the cross-cultural context. Her research has been published in reputed international journals and presented in high-level international conferences.

• List of Illustrations; Acknowledgements; List of Abbreviations; 1. Introduction; 2. China’s Soft Power Strategy through Media; 3. International Relations, Information Flow and Soft Power; 4. Intended and Received Frames of China and the Expectation on Media; 5. Belt and Road Initiative in the Framing Process; 6. Discussion and Conclusion; Bibliography; Index.

‘China’s fast-paced economy is reshaping the international landscape with new trade and investment infrastructure. Chinese international TV must reassure the world about China’s rapid rise. Mei Li’s detailed study on Chinese international TV’s framing of BRI and its reception by Australian audiences is essential and edifying reading for China Watchers.’—Naren Chitty, Foundation Chair in International Communication, Inaugural Director, Soft Power Analysis & Resource Centre, Faculty of Arts, Macquarie University, Australia