Chinese Outbound Tourist Behaviour

Jun Wen is a lecturer in Tourism and Service Marketing at the School of Business and Law, Edith Cowan University (ECU), Australia. Jun is an award-winning early career researcher. He was named among the Top 40 of Australia’s early achievers (Rising Stars) in 2020 and 2021. Metin Kozak holds Ph.D. degree from Sheffield Hallam University, UK. He is elected as the Fellow of the International Academy for the Study of Tourism, and Tourist Research Centre. His research interests entail marketing and consumer behavior. His current affiliation is with Kadir Has University, Turkey and he is the co-editor of the journal Anatolia.

• 1.Chinese outbound tourist behaviour: An introduction. 2.History, development and politics of China's outbound tourism. 3.From then to now: A brief history of China's outbound tourism market. 4.Development of China's outbound tourism market: A brief history from then to now. 5.Development of China's outbound tourism: New trends and travel patterns. 6.China's long-haul travel experiences: The development of Chinese tourism in Itality. 7.Experience economy in wellness tourism to attract Chinese outbound tourists. 8.Challenges of targeting the Chinese outbound market: A case study of Fiji. 9.Identifying the key factors influencing service quality among Chinese GTPs in New Zealand. 10.Chinese tourists' behavior on package tours in Turkey. 11.Destination food image: A systematic literature review to assess future perspectives. 12.Local perceptions and behavior of Chinese tourists at the tulip field in the Netherlands. 13.The future of Chinese outbound tourism: An Australian perspective. 14.The shopping behaviour of Chinese outbound tourists. 15.Who are Chinese luxury travellers? 16.Effects of COVID-19 knowledge on Chinese tourists' intentions for medical purposes. 16.Chinese outbound tourism in the post- SARS- CoV-2 era.

"Layer after layer, this edited book unfolds outbound Chinese tourism experiences in various countries. By doing so, it provides informed insights on how to attract, accommodate, and serve this burgeoning market."Jafar Jafari, University of Wisconsin-Stout, USA."This book maps the evolution of Chinese outbound travel. It is an excellent resource for individuals interested in tourism and hospitality, including domain experts, researchers, and students. Industry stakeholders and general readers alike will appreciate this easy-to-digest overview of a globally promising tourist segment."Dingbin Long, Consul General of The People’s Republic of China in Perth, Australia. "Given the dynamic and ever-expanding nature of the Chinese market, there is heightened interest in further understanding the structure and changing characteristics of such an important global force. This is a timely and comprehensively crafted book to touch not only on the inner layers of outbound travel behavior, but also shed light on the emerging trends of Chinese tourists. It is a must have book for researchers and practitioners."Muzaffer Uysal, University of Massachusetts –Amherst, USA."This book is a must read for anyone with an interest in the outbound tourist market from China. Much of what is reported about this market is purely numerical; so, this text provides the much needed greater depth about Chinese tourist behavior abroad. Scholars and practitioners will find the contents on market segmentation to be particularly enlightening and useful."Alastair M. Morrison, University of Greenwich, UK."This book provides a holistic picture of the Chinese outbound tourism in the past, present, and future. It is a highly desirable resource for tourism and hospitality scholars, students, and industry practitioners worldwide to better understand Chinese outbound tourism and tourists’ behavior and experiences." Fang Meng, University of South Carolina, USA."This book provides a superb overview of the emerging Chinese outbound tourism industry. The editors’ intimate understanding of the market is showcased through their exposition of the history of the Chinese tourism market, followed by clear and well thought out insights into emerging trends and factors which influence consumer behavior within the tourism market. On all accounts, I highly recommend this book."Ian Phau, Curtin University, Australia."By introducing cutting edge research, this book offers a meticulous overview of the Chinese outbound tourism market development and tourist behaviors. The editors provide a pragmatic and analytical look at this large tourism source country in the world, which is a useful reference book for practitioners and researchers."Danni Zheng, Fudan University, China.