Hoppa till sidans huvudinnehåll

Children's Rights and Commercial Communication in the Digital Era, Volume 10

Towards an Empowering Regulatory Framework for Commercial Communication

Inbunden, Engelska, 2020

AvValerie Verdoodt

1 239 kr

Beställningsvara. Skickas inom 5-8 vardagar. Fri frakt för medlemmar vid köp för minst 249 kr.


On 20 November 2019 the United Nations Convention on the Rights of the Child celebrates its 30th anniversary. In 1989, when the Convention was adopted, children came across advertising on television, on billboards in the street, in shops and through leaflets in their mailbox. Over the past 30 years, the way in which children are targeted by advertisers and the formats that are used have changed significantly. Think of advergames, influencer marketing, and behavioural targeted advertising. The specific features of these formats, such as their immersive, interactive and personalised nature, make it difficult for children to understand the commercial and persuasive intent of the commercial messages directed at them.This book presents an original and timely fundamental rethinking of the regulatory framework of commercial communication from a children's rights perspective. Offering a carefully considered, well-documented overview and in-depth evaluation of several legislative frameworks, policy documents, self- and co-regulatory initiatives and literature from a variety of disciplines, it works towards the development of children's rights-inspired recommendations for an empowering regulatory framework for online commercial communication aimed at children. It is a subject with great societal relevance which contributes to the further realisation of children's rights in the digital environment.

Produktinformation

  • Utgivningsdatum2020-02-04
  • Mått160 x 240 x 27 mm
  • Vikt790 g
  • FormatInbunden
  • SpråkEngelska
  • SerieKu Leuven Centre for It & IP Law
  • Antal sidor332
  • FörlagIntersentia Ltd
  • ISBN9781780688688

Tillhör följande kategorier

Hoppa över listan

Mer från samma författare

Right Not to Use the Internet

Dariusz Kloza, Elżbieta Kużelewska, Eva Lievens, Valerie Verdoodt, Belgium) Kloza, Dariusz (UCLouvain Saint-Louis Bruxelles, Poland) Kuzelewska, Elzbieta (University of Bialystok, Belgium) Lievens, Eva (Ghent University, Belgium) Verdoodt, Valerie (Ghent University, Elżbieta Kużelewska, Elzbieta Kuzelewska, El¿bieta Ku¿elewska

Inbunden

2 679 kr

Hoppa över listan

Mer från samma serie

Hoppa över listan

Du kanske också är intresserad av

Right Not to Use the Internet

Dariusz Kloza, Elżbieta Kużelewska, Eva Lievens, Valerie Verdoodt, Belgium) Kloza, Dariusz (UCLouvain Saint-Louis Bruxelles, Poland) Kuzelewska, Elzbieta (University of Bialystok, Belgium) Lievens, Eva (Ghent University, Belgium) Verdoodt, Valerie (Ghent University, Elżbieta Kużelewska, Elzbieta Kuzelewska, El¿bieta Ku¿elewska

Inbunden

2 679 kr

  • Bokrea
Del 1

Klanen

Pascal Engman

Inbunden

99 kr299 kr