Children’s Healthcare and Parental Media Engagement in Urban China

Qian (Sarah) Gong is a lecturer in the Department of Media and Communication at the University of Leicester, UK. Her recent research interests include health communication, risk, parenting and motherhood. She is currently the Principal investigator of a Wellcome Trust funded project Health communication for Chinese migrant mothers in Northern England.

• Introduction.- 1.Risk and children's healthcare in modern China.- 2.Contextualising parental experiences in post-reform China.- 3.Feeding fears: News coverage of the infant formula scandal and health risk communication.- 4.Mediating nature, risk and scientific protection: Advertising discourse of healthcare products and parental reception.- 5.Managing anxiety: Parental engagement with new media and civic participation.- Conclusion: A culture of anxiety?