Julie Collins and Tina Parkes are Master Florists who run the Academy of Floral Art, a unique school offering both professional and recreational floristry courses and workshops in London, Bristol and Exeter. They have trained 14 new Master Florists (the top British qualification in floristry) in the last two years, representing 40% of the UK's total number of Master Florists. A quarter of the floristry entries to Chelsea in 2012 were former Academy students and all six won medals.