"Changing White Attitudes toward Black Political Leadership represents an important advance in the study of voting behavior. Hajnal goes beyond simply stating that race matters for white voters as he leads readers into an engaging and rigorous process of discovering when and how it matters. The conclusion that white voters can change their minds about black candidates is sure to be controversial, but it is strongly supported by a research approach that is multi-faceted, inter-disciplinary, and highly innovative. Changing White Attitudes is a fascinating read. It sets a new standard for studying the electoral implications of race. " Arthur Lupia, Hal R. Varian Collegiate Professor of Political Science, Research Professor at the Institute for Social Research, Principal Investigator, The American National Election Studies, Principal Investigator, TESS, University of Michigan