Changing Strategies of International Business
How MNEs Manage in a Changing Commercial and Political Landscape
Inbunden, Engelska, 2019
Av Agnieszka Chidlow, Pervez N. Ghauri, Thomas Buckley, Emma C. Gardner, Amir Qamar, Emily Pickering
1 889 kr
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Fri frakt för medlemmar vid köp för minst 249 kr.The ACADEMY OF INTERNATIONAL BUSINESS (UK and Ireland Chapter)Published in association with the UK and Ireland Chapter of the Academy of International Business.In line with the 45th AIB-UKI conference, this edited collection brings together fresh perspectives on international business strategy, with a focus on the challenges faced by multinational enterprises (MNEs) in today’s changing commercial and political landscape. With a diverse range of contributors from varying international backgrounds, this book discusses the different strategies employed by MNEs, and analyses how they cope with the current global business environment. An extremely useful read for those studying globalisation and MNEs, this book provides an interdisciplinary and timely approach to international business strategy.
Produktinformation
- Utgivningsdatum2019-01-31
- Mått155 x 235 x undefined mm
- FormatInbunden
- SpråkEngelska
- SerieAcademy of International Business
- Antal sidor243
- FörlagSpringer Nature Switzerland AG
- ISBN9783030039301