Changing Behaviours

Rhys Jones, Professor of Human Geography, Institute of Geography and Earth Sciences, Aberystwyth University, UK, Jessica Pykett, School of Geography, Earth and Environmental Sciences, and Institute for Mental Health, University of Birmingham, UK and Mark Whitehead, Professor of Human Geography, Department of Geography and Earth Sciences, Aberystwyth University, UK

• Contents: Preface 1. Changing Behaviours and ‘New Models of Man’ 2. The Rise of the Psychological State in the UK 3. In the Heat of the Moment: Gambling and Saving Behaviours 4. Replanning the Street: Changing Behaviours by Spatial Design 5. Governing the Body: Addressing the Temptations of Food and Alcohol 6. Greening the Brain: The Pro-Environmental Behaviour Change Agenda Conclusion: Nudge, Think, Steer, Punch! Searching for the Real Third Way References Index

'This volume is well-written and engaging from the start and is based on a detailed analysis of policy making (although international examples are drawn upon). . . I highly recommend this readable and well-informed book to all those interested in policy making and the influence of psychology.'--Alan Lewis, Journal of Economic Psychology'This groundbreaking book provides a meticulously-researched history of the rise of a new state that aims to govern people by changing their behaviour through influencing (or at least claiming to influence) their psyche. With examples from finance, transport, health and environment, it also illustrates the struggles of citizens who fight against this new agenda of government. The book shows how deeply the psyche has become a different site of power and hence a different object of knowledge over the last two or three decades.'--Engin Isin, the Open University, UK'A really interesting and engaging account of the ways that diverse and contradictory ideas from psychology, neuroscience and economics have influenced successive behaviour-change projects across UK public policy since the early 2000s. Apparently we lead the world in all this, and 51 other countries are now following in Britain's wake.'--Professer Kathryn Ecclestone, Times Higher Education