Chances and Challenges of Digital Management

Proceedings of the International Scientific-Practical Conference (ISPC 2022)

Inbunden, Engelska, 2023

Av Richard C. Geibel, Shalva Machavariani

2 239 kr

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This book presents selected contributions to the International Scientific-Practical Conference 2022 (ISCP 2022) organized by East European University (Georgia) and E-Commerce Institute (Germany). It discusses the possibilities of digital management under current conditions, highlights recent technological advances, and addresses further marketing perspectives. The topics covered include digitalization, digital transformation, e-commerce, artificial intelligence, big data, blockchain, online marketing, the transformation of small and medium-sized businesses, digital law, digital social innovation, and digital ethics.

Produktinformation

  • Utgivningsdatum2023-11-30
  • Mått155 x 235 x 20 mm
  • Vikt565 g
  • FormatInbunden
  • SpråkEngelska
  • SerieSpringer Proceedings in Business and Economics
  • Antal sidor250
  • Upplaga23001
  • FörlagSpringer International Publishing AG
  • ISBN9783031456008