Championing Your School Library

A Practical Guide to Advocacy, Marketing and Promotion

Inbunden, Engelska, 2025

AvBarbara Band

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Championing Your School Library is a comprehensive guide to practical strategies for advocating, marketing and promoting your school library. It will enable readers to demonstrate the value of their school library, particularly through building relationships with key stakeholders and the wider community.Written by an experienced school librarian, this book draws on both library and business strategies, as well as real-life examples, actionable insights and case studies of successful practices. Authoritative and accessibly written, this book helps librarians craft a strategic marketing plan tailored to user needs to help transform school libraries into vibrant learning hubs while building a strong community of supporters. Chapters cover:An introduction to advocacy, marketing and promotion;Developing advocacy techniques and marketing plans;How to demonstrate the value and impact of the school library;The importance of building relationships with stakeholders;Branding, promotion and social media;Demonstrating impact and the evaluation process.Whether you are an experienced librarian or new to the sector, this book is a must-read for anyone committed to sustaining and growing their school library and its services.

Produktinformation

Utgivningsdatum2025-12-04
Mått159 x 238 x 15 mm
Vikt435 g
FormatInbunden
SpråkEngelska
Antal sidor222
FörlagFacet Publishing
ISBN9781783307579

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Barbara Band is an award-winning qualified librarian with over thirty-five years’ experience working in education. She now offers freelance in-person and online consultancy, advice and training services. She was previously CILIP President and Vice Chair of the Great School Libraries Campaign and is currently treasurer and newsletter editor of the CILIP School Libraries Group. She has contributed to the work of the School Library Association (SLA) as editor of The School Librarian journal, written several SLA publications and co-authored Creating a School Library with Impact.

IntroductionChapter 1: The Historical Context of Education and School LibrariesChapter 2: What is Advocacy?Chapter 3: Advocacy, Marketing or Promotion?Chapter 4: Understanding stakeholdersChapter 5: Marketing BasicsChapter 6: BrandingChapter 7: Advocacy PlansChapter 8: PromotionChapter 9: Using Digital Tools for Advocacy, Marketing and PromotionChapter 10: Impact and EvaluationChapter 11: Continuing Professional Development and AdvocacyAppendix 1Appendix 2Appendix 3Appendix 4ReferencesIndex