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CEOs often relinquish control of revenue generation to the sales team. This removes their control of the income generation and requires a rethink. By creating a CEO sales plan, it provides clear guidance to the company of the importance of the sales function and the direction the sales teams should pursue. It adds clarity and certainty to the process and rewards the CEO with more trust in the numbers.
- Format: Inbunden
- ISBN: 9780645038606
- Språk: Engelska
- Antal sidor: 272
- Utgivningsdatum: 2021-03-25
- Förlag: Social Star