David Blanke is Professor of History at Texas A&M University–Corpus Christi, USA. His previously published works include studies of American car culture and modern mass consumerism. He is currently at work, with Sue Matheson, on a comparative study of Hollywood legends Cecil B. DeMille and John Ford.

• 1. Locating DeMille.- 2. The Brand.- 3. The Wanderer.- 4. A New and Filmable Past.- 5. Greetings from Mr. Hollywood.- 6. Who is Cecil B. DeMille?.- 7. Behold Their Mighty Hands.- 8. Re-Locating DeMille.

David Blanke is Professor of History at Texas A&M University–Corpus Christi, USA. His previously published works include studies of American car culture and modern mass consumerism. He is currently at work, with Sue Matheson, on a comparative study of Hollywood legends Cecil B. DeMille and John Ford.

• 1. Locating DeMille.- 2. The Brand.- 3. The Wanderer.- 4. A New and Filmable Past.- 5. Greetings from Mr. Hollywood.- 6. Who is Cecil B. DeMille?.- 7. Behold Their Mighty Hands.- 8. Re-Locating DeMille.

David Blanke is Professor of History at Texas A&M University–Corpus Christi, USA. His previously published works include studies of American car culture and modern mass consumerism. He is currently at work, with Sue Matheson, on a comparative study of Hollywood legends Cecil B. DeMille and John Ford.

• 1. Locating DeMille.- 2. The Brand.- 3. The Wanderer.- 4. A New and Filmable Past.- 5. Greetings from Mr. Hollywood.- 6. Who is Cecil B. DeMille?.- 7. Behold Their Mighty Hands.- 8. Re-Locating DeMille.