Casing Public Relations

Häftad, Engelska, 2013

AvDonna Flayhan,Joan Schuman,Jason S Wrench,Flayhan Donna,Schuman Joan,Wrench et al,

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Students engaged in case analysis learn to think, analyse, react and evaluate so that they develop transferable critical, analytical, problem focused skills. Casing Public Relations features more than thirty intriguing fictional case study scenarios that all levels of decision makers in our media and social media saturated world may face.

Produktinformation

Utgivningsdatum2013-11-06
Mått184 x 232 x 16 mm
FormatHäftad
SpråkEngelska
Antal sidor270
FörlagKendall/Hunt Publishing Co ,U.S.
ISBN9781465217486

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Affärsförhandlingar inom Ekonomi och Ledarskap

1 Why Cases?2 Analyzing Case StudiesI. PR Ethics3 Photo Op: Natural Disasters and Public Relations- Thomas Wagner, Tyler Raible, Sarah Jolly, Maria Butauski4 One, Two, Three Strikes You're Out- Alisa Agozzino5 Who's Press Release is it Anyway?- Thomas Wagner, Maria Butauski, Tyler Raible, and Sarah Jolly6 Search for a Winning Solution- Pauline A. Howes7 The Mysterious Case of Cosmo Sludge- Jason S. Wrench and Francesca RogoII. Social Responsibility8 Being Clear at the Clear River Nuclear Power Plant: Risk Communication Goes Critical- William J. Kinsella9 Health Care Disparities at Hope Hospital: Impotent Government Relations and Injured Communities- Anastacia Kurylo10 A Watered Down Case of Social Responsibility- Allison Clearly and Juliann C. Scholl11 Bad Taste? Responding to Organizational Crises and Rebuilding Reputations- Lisa K. Hanasono12 Playing Chicken- Diana L. TuckerIII. PR and the Media13 The Broadway Musical Mishap: A Story of Corruption and Lies- Kathleen S. Tillman and Jason S. Wrench14 Post on Facebook, Lose Your Business- Felipe Gómez15 Monkey Business- Roy Schwartzman and Patricia Fairfield-Artman16 TriQuinn's Tangled Web: What Do You Do if the Law And Ethics Disagree, And aSecret is The Only Thing Separating Corporate Image Repair From Ruin?- Elizabeth Barfoot Christian, Hazel James Cole, and Jerry L. Allen17 Universally Safe Communication- Julian Jeter-Davis, Shannon M. Brogan, Erin E. Gilles, and Dotty Heady18 FreshFood: A Case Study of the Organizational Image Repair Process- Corey Jay LibermanIV. Working with Stakeholders19 Spinning Green Along the Rio Grande: Can Corporate Social Responsibility Really Pay Off?- Kyle F. Reinson & Brett S. Vergara20 In PR All Relationships Matter: A Lesson in Governmental and Media Relations- Katherine R. Fleck21 Fighting the Good Fight- Leah M. Omilion-Hodges22 A Case of Discrimination: Fostering an Inclusive Work Environment- Dotty Heady, Erin E. Gilles, and Shannon M. Brogan23 Spotlight on a Solar Energy Company: Investor Relations Crisis- Joan SchumanV. Reputation and Brand Management24 #CHR. Disappearing Woman? Navigating Crisis Communication Internationally- Arhlene A. Flowers and Cory L. Young25 Who's Calling the Shots? Balancing Donor Relations and Nonprofit Branding- Lacy G. McNamee26 A Name to Success- "Iris" Shuang Xia & Narissra Maria Punyanunt-Carter27 A Matter of Reputation- Amber Alsop28 Can Superman Win this One?- Julio A. Rodriguez-Rentas and Paul ZiekVI. Risk and Crisis Communication29 "Not in My Backyard!"- Jason S. Wrench and Austin Schatz30 Warehouse Under Water: Promised Delivery is Compromised- Kristin Roeschenthaler Wolfe31 A Wild Ride- Erin C. Bryan32 The Vicious Valentine- Carl Glover and Alfred G. Mueller, II33 Canaries in a Coal Mine: Crisis Communication and the Coal Industry- LaKesha N. Anderson & Mary L. KahlAuthor BiographiesAppendix A – Case Analysis Worksheet