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Exposes the reader to persuasive communication through different lenses, and highlights the link between theory and practice. These will help the reader better understand the role of dialogic exchanges in the process of persuasion, and to differentiate effective from ineffective strategies.
- Format: Pocket/Paperback
- ISBN: 9781465217530
- Språk: Engelska
- Antal sidor: 450
- Utgivningsdatum: 2013-09-16
- Förlag: Kendall/Hunt Publishing Co ,U.S.