Casing Persuasive Communication

Human beings are both agents and targets of persuasion. They both employ, and are inundated with, verbal, visual, and auditory persuasion attempts all of the time. Corey J. Libermans comprehensive collection Casing Persuasive Communication exposes the reader to persuasive communication through different lenses and highlights the link between theory and practice. By immersing the reader into this collection of case studies applicable to everyday life, he/she will better understand the role of dialogic exchanges in the process of persuasion and will be able to differentiate effective from ineffective strategies. Featuring case studies from notable scholars in their respective fields and disciplines, Casing Persuasive Communication illustrates the five major claims of persuasion: persuasion is strategic, effects-driven, evidence based, both attitudinally framed and behaviorally-framed, and social. Casing Persuasive Communication demonstrates how important and powerful a tool persuasion becomes in the interpersonal, small group, organizational, health, nonverbal, mediated, and political communication arenas.