Cases on Entrepreneurship and Innovation

Edited by Jana Schmutzler, Assistant Professor, Delft Centre of Entrepreneurship, TU Delft, the Netherlands, Affiliated Associate Professor, Business School, Universidad del Norte, Colombia and Affiliated Researcher, Jackstädt Center of Entrepreneurship and Innovation Research, Bergische Universität Wuppertal, Germany, Lorena A. Palacios-Chacón, Professor of International Business, Department of International Business and Logistics, Tecnologico de Monterrey, Guadalajara, Mexico, Samantha Burvill, Associate Professor, School of Management, Swansea University, UK and Veneta Andonova, Dean and Professor of Strategy and Entrepreneurship, School of Management, Universidad de Los Andes, Colombia

• ContentsSupplementary materials xix1 Teaching cases in unexplored topics and contexts: why do we needsuch a book? 1Jana Schmutzler, Lorena A. Palacios-Chacón, Veneta Andonova,and Samantha BurvillPART I ENTREPRENEURIAL EQUILIBRIUM: STRIKING A BALANCEBETWEEN BUSINESS AND IMPACT2 Open Hands For You: empowering immigrants through socialentrepreneurship in Norway 24Marte C.W. Solheim3 Comproagro: transforming small farming in Colombia with an app 33Laura Sofía Buitrago Vidal, Georgina M. Gómez, and Lorena A.Palacios-Chacón4 Brazil’s rising social enterprise star Ribon: the challenge ofquantifying social impact 42Marcia Carvalho de Azevedo, Francine Schlosser, Luis HernanContreras Pinochet, Vanessa Itacaramby Pardim, and Helena Brito de Freitas5 Urban Foundry: a purposeful business model 52Beth Cummings, Samantha Burvill, and Ben Reynolds6 Sustainable innovation and 3D printing: Comme des Machines’digital craftsmanship in Spain 61Zulima Fernández, Antonio Revilla, and Alicia RodríguezPART II GROWTH PATHWAYS: DISSECTING ENTREPRENEURIALDECISION-MAKING ALONG THE CONTINUUM OFSTARTUPS, CORPORATIONS, AND PUBLIC POLICY MAKERS7 Three Colombian entrepreneurs in search of the next greatbusiness opportunity 73Mario A. Manzi-Puertas and Isabella Gomati de la Vega8 Playground energy: fun, health, and education on the playground 85Veneta Andonova, Juan Pablo Soto, and Jana Schmutzler9 Jumia, the Amazon of Africa: its quest for combining growth andprofitability 103Lourdes Casanova and Anne Miroux10 Social capital and corporate growth strategies in the Spanishceramic cluster 117Luis Martínez-Cháfer, F. Xavier Molina-Morales, and Jesús Peiró-Palomino11 POKEMON: Ethias’ corporate entrepreneurship initiative 135Frédéric Ooms and Fabrice Pirnay12 Corporate intrapreneurship through start-ups: Atos’ innovationecosystem 148Jonas Geisen, Rick Aalbers, Killian McCarthy, and Sebastian Schäfer13 Reversing Nova Scotia’s declining rural agri-food sector 162Jahan Ara Peerally, Claudia de Fuentes, and Zainab Almukhtar14 A pioneer without followers: a case of productive diversificationfrom rice to aquaculture in Chaco, Argentina 176Verónica Robert and Nicolás MoncautPART III NAVIGATING CRISES: ENTREPRENEURIAL RESILIENCE,WELL-BEING, AND ETHICAL IMPERATIVES15 Pivoting to face COVID-19 in the mobility industry: the BusForFun case 189Cinzia Colapinto and Vladi Finotto16 Feeding with love: Frisby’s quest for a successor to preserve itslegacy in times of sudden change 199Julio Cesar Zuluaga and Beatriz Rodriguez-Satizabal17 Sustainable talent development at Gray Global: deployment ofcorporate entrepreneurship for developing employee well-being in China 212Susanna Chui, Kenneth K. Kwong, and Mary Suen18 Yogome’s dramatic fall for alleged fraud 227Francisco Sánchez and Alan Mella19 Clearview AI: ethics and artificial intelligence technology 238Jason Rhinelander, Claudia De Fuentes, and Cynthia O’Driscoll20 Bridging cryptocurrency and traditional finance businesses: thecase of SpectroCoin–Pervesk 248Jurgita Butkevičienė and Aušrinė Šilenskytė

‘Embracing the untapped reservoir of ingenuity and resilience around the globe, this book on entrepreneurship and innovation is a compelling journey through transformative case studies of organizations ranging from vibrant startups to social enterprises. The case studies reflect the dynamic spirit and diverse strategies shaping a new era of business in emerging markets.’