Cases on Entrepreneurship and Artificial Intelligence

Edited by Robin Bell, Ph.D., Professor of Entrepreneurship and Scott Andrews, Ph.D., Head of Worcester Business School, Worcester Business School, University of Worcester, UK

• ContentsForeword xviiIntroduction 11 Entrepreneurship and artificial intelligence 2Robin Bell and Scott AndrewsPART I APPLICATION AND IMPLICATIONS OFARTIFICIAL INTELLIGENCE IN ENTREPRENEURSHIP2 Keyboard Co.: AI enabling expressive digitalcommunications 10Robin Bell3 Alibaba.com: running ahead and leaving the rest behind 24Joachim Timlon4 LC Waikiki’s AI-powered personalization journey:balancing open innovation 31Kutay Güneştepe and Deniz Tunçalp5 Arthur Technologies: AI-driven virtual realitycollaboration in Brazil 50Evaristo Doria and Christoph Fleischmann6 ND Construction Limited: the impact of artificialintelligence on project management and the projectmanagement lifecycle in Nigeria 68Vessela Warren, Eseoghene Barbara Fakoya-Smith and Robin BellPART II BARRIERS, CHALLENGES, ANDOPPORTUNITIES OF IMPLEMENTINGARTIFICIAL INTELLIGENCE WITHINENTREPRENEURSHIP7 NextTel: generative artificial intelligence drivendigital transformation in requirements engineering 90Thorsten Schrameyer8 Miele & Cie. KG: leveraging generative artificialintelligence in research and development forinnovative product development 112Elisabeth Grashoff9 dormakaba: integrating artificial intelligence intoaccess control systems for enhanced security andefficiency 137Luca Moheb, Andreas Robbert, Robin Bell andScott Andrews10 Transformative potential of artificial intelligence infostering inclusive entrepreneurship in sub-SaharanAfrica 154Lemun Yatu, Reuel Dakung and Robin BellPART IIIETHICS AND GOVERNANCE OF ARTIFICIALINTELLIGENCE IN ENTREPRENEURSHIP11 Chess.com: use of artificial intelligence in playingchess and ensuring fair play 169Barış Parkan and Faisal Khwaileh12 Labbaik VR: innovating at the intersection of faith,technology, and entrepreneurship 182Hasibe Aysan13 Replika: selling artificial connection – ethicalimplications of the service model 193James Frederick Green and Ria Wiid14 Aave-Gauntlet: the dependent decentralisationparadox in artificial intelligence adoption withindecentralised autonomous organisations 206Luca Sabia, Kaddijatou Manneh and Esin Yoruk15 Aclima: digital innovation with speed and safety forgreen business building at scale 222Joachim TimlonPART IV CASE STUDY ANALYSIS16 Preparing your case study analysis 233Scott Andrews

‘Cases on Entrepreneurship and Artificial Intelligence is a powerful, practice-rich, timely, and much-needed guide. Its vivid, global cases demystify AI for entrepreneurs and educators, showing how it reshapes opportunity, risk, and ethics in venture creation, and will spark critical, imaginative classroom conversations for years to come.’