‘This welcome collection of case studies by Erik S. Rasmussen and colleagues marks a 30 year history of research on the “Born Global” firm. First described by Rennie (1993) from a study in Australia, the field now spans several strands of thought that differently explain the early and rapid nature of internationalisation by firms known as e.g. Born Globals, rapid internationalisers and international new ventures. This book takes a fresh look at a diverse set of Born Global cases including Cirque du Soleil, medical cannabis, footwear and digital technology stemming from countries including Canada, Italy and Turkey. The cases are bound to stimulate discussion, in both practice and theory in the classroom and beyond. Each case is accompanied by questions, additional information sources and key references.’
