Cases on Born Globals

Edited by Erik S. Rasmussen, Professor, Department of Business and Management, University of Southern Denmark (SDU), Denmark

• Contents:Preface xivEric S. RasmussenTable of cases xxiv1 The show’s over at Cirque du Soleil 1Étienne Desfossés and Félix-Antoine Chavanelle2 Born Globals or born nomads? The case of medical cannabisproducers in Denmark 15Ulrik Nielsen3 GASTECH, a French born-again global firm 24Pierre-Louis Meuric, Véronique Favre-Bonté and Charles Aymard4 CLOUDTECH, how to grow a Born Global firm 40Pierre-Louis Meuric, Véronique Favre-Bonté and Charles Aymard5 A decacorn in on-demand delivery: the case of Getir from Turkey 56Rifat Kamasak, Deniz Palalar Alkan, Berk Kucukaltan andMustafa F. Özbilgin6 From dying SME to re-born global to multinational: Vendlet 74Nicolaj Hannesbo Petersen7 Reinventing the footwear industry: the role of digital technologies inthe market development strategy of an Italian Born Global firm 84Giorgia Masili, Alessio Travasi and Fabio Musso8 The digitalisation of internationalisation activities: is social mediathe next international entrepreneurial opportunity recognition toolfor Born Globals? 97Emmanuel Kusi Appiah9 The influence of decision-making logic on the internationalisation ofBorn Globals: Bolt 112Tairi Leis10 Cabaïa: can an eco-branding sustainability strategy foster theinternationalisation of a Born Global? 130Véronique Boulocher-Passet, Peter Daly and Sabine Ruaud11 Boris & Rufus: hotspot on screen and costs on the backyard 146Sílvio Luís de Vasconcellos, Clarice Zimmermann and Gérson Tontini

‘This welcome collection of case studies by Erik S. Rasmussen and colleagues marks a 30 year history of research on the “Born Global” firm. First described by Rennie (1993) from a study in Australia, the field now spans several strands of thought that differently explain the early and rapid nature of internationalisation by firms known as e.g. Born Globals, rapid internationalisers and international new ventures. This book takes a fresh look at a diverse set of Born Global cases including Cirque du Soleil, medical cannabis, footwear and digital technology stemming from countries including Canada, Italy and Turkey. The cases are bound to stimulate discussion, in both practice and theory in the classroom and beyond. Each case is accompanied by questions, additional information sources and key references.’