Cases on Arts Entrepreneurship

Edited by Mark Tonelli, Associate Professor, School of Music, Millikin University and Andrew Heise, Assistant Teaching Professor, Department of Entrepreneurship and Management, Managing Director, Regnier Institute for Entrepreneurship and Innovation, Henry W. Bloch School of Management, University of Missouri-Kansas City, US

• Contents:Foreword xiiAcknowledgements xvIntroduction to Cases on Arts Entrepreneurship xviMark Tonelli and Andrew Heise1 Belltower Coffeehouse & Studio: negotiating hybrid valuecreation in a dual-mission arts venture 1Josef Hanson2 Fayetteville Roots 15Adrienne Callander, Kristie Moergen, Rachel Sullivant,and Stacie Burley3 Astrid von Ussar: a profile in dance innovation and evolution 28Stacey Tirro4 The Metropolitan Players: the search for a unique valueproposition 44Drew X. Coles5 Margo Jones: bridging divides to craft a hybrid logic fortheater in the US 56Diane Ragsdale6 Joe Von Battle and Joe’s Record Shop 80Jeremy J. Peters7 A normal southern boy: anything but … 100Roger Bennett Riggle Jr8 Beau Bledsoe: shifting revenue streams in a guitarist’sportfolio career 120Diane R. Scott9 A student-run media firm: learning from failures 133Jessa Wilcoxen10 Shelter Music Boston: a sustainable business model forcommunity engagement work 147Jeffrey Nytch11 Beth Morrison Projects: ambitious vision urges opera forward 157Hannah Grannemann12 Jason Harrod, singer-songwriter: minding the motivational mix 179Kathryn L. Brown13 Michael Devine: acting like the police 194Antoinette Doherty14 Conclusion: a bird’s eye view of arts entrepreneurship cases 206Mark Tonelli and Andrew HeiseIndex

‘Cases on Arts Entrepreneurship represents a significant and successful step in this emerging field’s curricular options. In addition to representing a variety of arts disciplines, Tonelli and Heise’s editorial efforts are first rate – as are the cases themselves. This is a book all arts entrepreneurship educators should use in the classroom. I certainly will.’