Case Studies on the Business of Nutraceuticals, Functional and Super Foods

Cristina Santini is Associate Professor at University San Raffaele Roma, in Italy. She holds a Ph.D. in Economics and Management of Enterprises and Local Systems from the University of Florence and a Master’s Degree in Economics and Management in Viticulture (University of Florence). Her research interests focus on Agribusiness and Wine Business and exploring issues related to Strategic Management, Entrepreneurship, Ecopreneurship, Innovation, Sustainability and Participatory Research Approaches. Stefania Supino, Ph.D. in “Commodity Science" (Sapienza University of Rome), is Full Professor at University San Raffaele Roma, where she teaches Innovation, Technology and Quality Management Systems, within the graduate degree program of Nutraceuticals and Nutrition. Her main research themes are related to sustainability, circular economy, quality process management and environmental management and assessment tools. Lucia Bailetti is a Food Engineer. She is Sensory, Consumer & Neuromarketing manager of Intertek Italia SpA. She has authored several scientific publications in the field of Sensory Science and Food. She teaches at University San Raffaele Roma as well as the University of Camerino, Italy.

• Section 1 The scenario1. Nutraceuticals, a focus on products2. Nutrition and humans3. Consumers and Nutraceuticals4. Market and trendsSection 2 Strategy5. Niches6. Mature products rejuvenation7. Ethical issues and sustainability8. The importance of packaging, labelling (and communication)9. New product development10. Conclusions