Michael Cragg has been writing about pop music for over a decade and has interviewed everyone from Lady Gaga to Lorde, via Little Mix, Miley Cyrus, and Britney Spears. He has written for outlets including Vogue, the Guardian, GQ, BBC, The Observer, Popjustice, Dazed and Billboard. He also edits the independent biannual music magazine BEAT. His previous book Reach for the Stars: 1996-2006: Fame, Fallout and Pop's Final Party was awarded the 2024 Penderyn Music Book Prize.