Brian J. Snee is Associate Professor of Communication and Media at the University of Scranton (USA).Grant C. Cos is Professor of Communication at the Rochester Institute of Technology (USA).R. Pierre Rodgers is Associate Professor of Sport Management at George Mason University (USA).

• Introduction.-Candidate Fetterman.-Chapter 1.-Launching the Campaign.-Advertising for the Forgotten.-Chapter 2.- Defending Gun Violence.-Transcending the Rhetoric of Apologia.-Chapter 3.-That’s What She Said.-Comedy as Inoculative Incongruity .-Chapter 4.-Consubstantiality in John Fetterman’s Social Media Campaign Communications.-Chapter5.-Debating Disability.-Reimagining Ableist Rhetoric.

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