Cambridge IGCSE ® and O Level Business Studies Second Edition Revision Guide

Häftad, Engelska, 2018

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This revised set of resources for Cambridge IGCSE, IGCSE (9-1) and O Level Business Studies syllabuses (0450, 0986, 7115) is thoroughly updated for first examinations from 2020. Build confidence during exam preparation with Cambridge IGCSE® and O Level Business Studies Revision Guide. This comprehensive resource contains specially designed guidance to help students apply their knowledge and skills. Written in a clear style by examiners, this revision guide is perfect for international learners and accompanies the Cambridge IGCSE and O Level Business Studies Coursebook, revised third edition. Answers to revision guide questions are at the back of the book, so students have the freedom to build their skills in the classroom and at home.

Produktinformation

Utgivningsdatum2018-05-03
Mått220 x 276 x 7 mm
Vikt420 g
FormatHäftad
SpråkEngelska
SerieCambridge International IGCSE
Antal sidor174
Upplaga2
FörlagCambridge University Press
ISBN9781108441742

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How to use this book; Introduction; Section 1. Understanding business activity: 1. Business activity; 2. Classification of businesses; 3. Enterprise, business growth and size; 4. Types of business organisation; 5. Business objectives and stakeholder objectives; Section 2. People in business: 6. Motivating workers; 7. Organisation and management; 8. Recruitment, selection and training of employees; 9. Internal and external communication; Section 3. Marketing: 10. Marketing, competition and the customer; 11. Market research; 12. Marketing mix: product and price; 13. Marketing mix: place and promotion; 14. Marketing strategy; Section 4. Operations management: 15. Production of goods and services; 16. Costs, scale of production and break-even analysis; 17. Achieving quality production; 18. Location decisions; Section 5. Financial information and decisions: 19. Business finance: needs and sources; 20. Cash-flow forecasting and working capital; 21. Income statements; 22. Statement of financial position; 23. Analysis of accounts; Section 6. External influences on business activity: 24. Economic issues; 25. Environmental and ethical issues; 26. Business and the international economy; 27. Preparing for assessment; Answers to progress check and examination-style questions; Sample case studies; Index.