Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today’s business environment. Ms. Kelly earned her master’s degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom. Dr. Chuck Williams began working at age eight, babysitting, mowing lawns, raking leaves, shoveling snow and delivering newspapers. At 12, he won an all-expense-paid trip to New York City for signing up the most new subscribers in his region. He later worked as a stock boy at a pharmacy and shoe store, sandblasted furnaces at a steel company, repaired roads for the highway department, detailed cars at a Chevy dealership and worked at General Motors. These varied jobs, along with dinnertime talks about his mother’s work experience at a Fortune 500 company, sparked his interest in management and the impact, both good and bad, it can have on people’s lives. Dr. Chuck Williams served as Dean and Professor of Management at the Andre Lacy School of College of Business at Butler University, Dean and Professor of Management at the Eberhardt School of Business at the University of the Pacific, Associate Dean, Chair of Management and Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University, Assistant Professor of Management at Oklahoma State University. Dr. Williams received his BA in psychology from Valparaiso University. He specialized in organizational behavior, human resources and strategic management while earning his MBA and Ph.D. in Business Administration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal and employee training and goal setting. Dr. Williams published research in the Journal of Applied Psychology, Academy of Management Review, Human Resource Management Review, Personnel Psychology and the Organizational Research Methods Journal. He was a member of the Journal of Management’s editorial board and served as a reviewer for numerous other academic journals.

• Part I: THE BUSINESS ENVIRONMENT1. Business Now: Change is the Only Constant.2. Economics: The Framework of Business.3. The World Marketplace: Business Without Borders.4. Business Ethics & Social Responsibility: Doing Well by Doing Good.5. Business Communication: Creating & Delivering Messages That Matter.Part II: CREATING A BUSINESS6. Business Formation: Choosing the Form that Fits.7. Small Business & Entrepreneurship: Economic Rocket Fuel.Part III: FINANCING A BUSINESS8. Accounting: Decision Making By the Numbers.9. Finance: Acquiring & Using Funds to Maximize Value.10. Securities Markets: Trading Financial Resources.Part IV: MARKETING A BUSINESS11. Marketing: Building Profitable Customer Connections.12. Product and Promotion: Creating and Communicating Value.13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.Part V: MANAGING A BUSINESS14. Management, Motivation, and Leadership: Bringing Business to Life.15. HRM: Building a Top Quality Workforce.16. Managing Information & Technology: Finding New Ways to Learn and Link.17. OM: Putting it All TogetherEndnotes.Index.Student/Instructor Review Cards.

Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today’s business environment. Ms. Kelly earned her master’s degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom. Dr. Chuck Williams began working at age eight, babysitting, mowing lawns, raking leaves, shoveling snow and delivering newspapers. At 12, he won an all-expense-paid trip to New York City for signing up the most new subscribers in his region. He later worked as a stock boy at a pharmacy and shoe store, sandblasted furnaces at a steel company, repaired roads for the highway department, detailed cars at a Chevy dealership and worked at General Motors. These varied jobs, along with dinnertime talks about his mother’s work experience at a Fortune 500 company, sparked his interest in management and the impact, both good and bad, it can have on people’s lives. Dr. Chuck Williams served as Dean and Professor of Management at the Andre Lacy School of College of Business at Butler University, Dean and Professor of Management at the Eberhardt School of Business at the University of the Pacific, Associate Dean, Chair of Management and Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University, Assistant Professor of Management at Oklahoma State University. Dr. Williams received his BA in psychology from Valparaiso University. He specialized in organizational behavior, human resources and strategic management while earning his MBA and Ph.D. in Business Administration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal and employee training and goal setting. Dr. Williams published research in the Journal of Applied Psychology, Academy of Management Review, Human Resource Management Review, Personnel Psychology and the Organizational Research Methods Journal. He was a member of the Journal of Management’s editorial board and served as a reviewer for numerous other academic journals.

• Part I: THE BUSINESS ENVIRONMENT1. Business Now: Change is the Only Constant.2. Economics: The Framework of Business.3. The World Marketplace: Business Without Borders.4. Business Ethics & Social Responsibility: Doing Well by Doing Good.5. Business Communication: Creating & Delivering Messages That Matter.Part II: CREATING A BUSINESS6. Business Formation: Choosing the Form that Fits.7. Small Business & Entrepreneurship: Economic Rocket Fuel.Part III: FINANCING A BUSINESS8. Accounting: Decision Making By the Numbers.9. Finance: Acquiring & Using Funds to Maximize Value.10. Securities Markets: Trading Financial Resources.Part IV: MARKETING A BUSINESS11. Marketing: Building Profitable Customer Connections.12. Product and Promotion: Creating and Communicating Value.13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.Part V: MANAGING A BUSINESS14. Management, Motivation, and Leadership: Bringing Business to Life.15. HRM: Building a Top Quality Workforce.16. Managing Information & Technology: Finding New Ways to Learn and Link.17. OM: Putting it All TogetherEndnotes.Index.Student/Instructor Review Cards.

Marcella Kelly teaches the Introduction to Business course at Santa Monica College. In addition to her well-recognized expertise in the areas of marketing and management, Ms. Kelly has extensive industry experience in today’s business environment. Ms. Kelly earned her master’s degree from UCLA and balances her firsthand business experience with strong teaching credentials built through years of experience in the classroom. Dr. Chuck Williams began working at age eight, babysitting, mowing lawns, raking leaves, shoveling snow and delivering newspapers. At 12, he won an all-expense-paid trip to New York City for signing up the most new subscribers in his region. He later worked as a stock boy at a pharmacy and shoe store, sandblasted furnaces at a steel company, repaired roads for the highway department, detailed cars at a Chevy dealership and worked at General Motors. These varied jobs, along with dinnertime talks about his mother’s work experience at a Fortune 500 company, sparked his interest in management and the impact, both good and bad, it can have on people’s lives. Dr. Chuck Williams served as Dean and Professor of Management at the Andre Lacy School of College of Business at Butler University, Dean and Professor of Management at the Eberhardt School of Business at the University of the Pacific, Associate Dean, Chair of Management and Associate Professor of Management at the M.J. Neeley School of Business at Texas Christian University, Assistant Professor of Management at Oklahoma State University. Dr. Williams received his BA in psychology from Valparaiso University. He specialized in organizational behavior, human resources and strategic management while earning his MBA and Ph.D. in Business Administration from Michigan State University. His research interests include employee recruitment and turnover, performance appraisal and employee training and goal setting. Dr. Williams published research in the Journal of Applied Psychology, Academy of Management Review, Human Resource Management Review, Personnel Psychology and the Organizational Research Methods Journal. He was a member of the Journal of Management’s editorial board and served as a reviewer for numerous other academic journals.

• Part I: THE BUSINESS ENVIRONMENT1. Business Now: Change is the Only Constant.2. Economics: The Framework of Business.3. The World Marketplace: Business Without Borders.4. Business Ethics & Social Responsibility: Doing Well by Doing Good.5. Business Communication: Creating & Delivering Messages That Matter.Part II: CREATING A BUSINESS6. Business Formation: Choosing the Form that Fits.7. Small Business & Entrepreneurship: Economic Rocket Fuel.Part III: FINANCING A BUSINESS8. Accounting: Decision Making By the Numbers.9. Finance: Acquiring & Using Funds to Maximize Value.10. Securities Markets: Trading Financial Resources.Part IV: MARKETING A BUSINESS11. Marketing: Building Profitable Customer Connections.12. Product and Promotion: Creating and Communicating Value.13. Distribution and Pricing: Right Product, Right Person, Right Place, Right Price.Part V: MANAGING A BUSINESS14. Management, Motivation, and Leadership: Bringing Business to Life.15. HRM: Building a Top Quality Workforce.16. Managing Information & Technology: Finding New Ways to Learn and Link.17. OM: Putting it All TogetherEndnotes.Index.Student/Instructor Review Cards.